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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Kevin Durant for Sparkling Ice

Sparkling Ice teams up with NBA MVP in new ad campaign

“The Bold and the Best” celebrates Kevin Durant’s career
November 4, 2014

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.


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Sparkling Fruit2O Lime Twists

Sparkling Fruit2O Lime Twists

October 17, 2014

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.


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Jones Sparkling Water

Jones Sparkling Water

October 13, 2014

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.


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Evian 1L

Bottled water consumption rises

Sparkling water continues to lead category growth
Stephanie Cernivec
Stephanie Cernivec
October 10, 2014

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.


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Omega Infusion Shot

Omega Brands to acquire Omega Infusions

Company also enters 20-year supply agreement with Oceans Omega
October 9, 2014

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.


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Beverage News graphic

IBWA infographic highlights bottled water’s health benefits

Infographic also notes industry’s small water use
October 8, 2014

The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.


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Wat-aah! partners with pop artist Ariana Grande

Wat-aah! partners with pop artist Ariana Grande

Music artist joins bottled water company as equity holder and partner
October 1, 2014

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.


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Jones Sparkling Waters

Jones Soda launches new line of sparkling waters

Brand also launches ‘Tabs For Tees’ promotion
September 24, 2014

Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.


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Vaspen

Vaspen

September 22, 2014

During the fourth quarter of 2014, SCC Partners Group LLC plans to release Vaspen still and sparkling waters sourced from the Sweetwater Lake Spring in Colorado’s Sweetwater Canyon.


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Sparkling Fruit2O

Sparkling Fruit2O

September 11, 2014

Sunny Delight Beverages Co. will expand its Sparkling Fruit2O lineup with four new flavors in late September or early October.


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