Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.

The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.

Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.

During the fourth quarter of 2014, SCC Partners Group LLC plans to release Vaspen still and sparkling waters sourced from the Sweetwater Lake Spring in Colorado’s Sweetwater Canyon.

Sunny Delight Beverages Co. will expand its Sparkling Fruit2O lineup with four new flavors in late September or early October.