Mattoni Natural Mineral Water, a brand of Incendium Global Inc., added four new flavors to its line of flavored mineral waters: Grapefruit, Lemon, Orange and Peach.
Sparkling and enhanced waters drive category growth
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
New lines are zero-calorie, available in select markets in US
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
Film partnership offers trip to Kennedy Space Center, custom TV spot
Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.
Switching to bottled water saves the equivalent of 87 cheeseburgers a year
The tremendous rise in U.S. bottled water consumption has resulted in significant caloric savings, according to a new study from the Beverage Marketing Corporation (BMC), New York. As Americans increasingly have opted for calorie-free bottled water instead of other beverages, they have collectively cut 61 to 68 trillion calories during the past 15 years (2000-2015), the market research firm reports.
Nitrate-free bottled water brand launches in Kroger stores across US
New York-based Aqua Carpatica has earned national distribution for its naturally sparkling mineral and still spring varieties in Kroger stores. The brand's authorization at Kroger will significantly increase availability for its naturally alkaline, nitrate-free waters throughout the United States, the company says.
Bottled water poised to the be largest beverage category by volume in America by 2017
The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.