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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Fiji Water

Fiji Water unveils first TV campaign

Premium bottled water brand to release 4 commercial spots
February 16, 2015

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.


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Bai Brands uses innovative mindset

Bai Brands disrupts CPG space with low-calorie, all-natural solutions

Enhanced-water brand anticipates strong sales with support from expanded distribution, marketing efforts
Jessica Jacobsen
Jessica Jacobsen
February 12, 2015

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.


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ABA aims to help cut calories by 20 percent by 2025

Beverage companies encourage calorie moderation

ABA aims to cut calories 20 percent by 2025
Jennifer Storelli 200px
Jennifer Storelli
February 12, 2015

Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.


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news

Americans think they should drink more water

Harris Poll survey finds consumers view bottled water as healthy alternative to carbonated soft drinks
January 27, 2015

A vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults aged 18 years and older for Alexandria, Va.-based International Bottled Water Association (IBWA). 


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Simply Balanced organic apple juice

Store brands join health and wellness trend

Private-label beverage market remains flat
Stephanie Cernivec
Stephanie Cernivec
December 12, 2014

Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.


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Hug Water

Hug Water

December 1, 2014

American Beverage Corp. introduced a line of Hug Water drinks for kids.


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SodaStream new logo

Sodastream repositions focus to emphasize health and wellness

Company aims to encourage consumers to drink more water
November 12, 2014

SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.


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Kevin Durant for Sparkling Ice

Sparkling Ice teams up with NBA MVP in new ad campaign

“The Bold and the Best” celebrates Kevin Durant’s career
November 4, 2014

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.


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Sparkling Fruit2O Lime Twists

Sparkling Fruit2O Lime Twists

October 17, 2014

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.


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Jones Sparkling Water

Jones Sparkling Water

October 13, 2014

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.


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