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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Wat-aah! Boo package

Wat-aah! releases special-edition Halloween bottle

Wat-aah! Boo bottle will continue brand’s support of Drink Up
October 10, 2013

New York-based Wat-aah! released its Wat-aah! Boo limited-edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership for a Healthier America's (PHA) Drink Up initiative. On the label, the brand's Wat-aah! Boy character is portrayed in silhouette and screaming, "Boo!" to surprise its audience, the company describes.


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Essentia Create a Better You contest

Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness
October 7, 2013

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Aquafina FlavorSplash liquid concentrates

PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
October 1, 2013

Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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Wat-aah! Yung Day 1

Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign

New commercial features Yung Day 1 music group
September 30, 2013

New York-based Wat-aah!, a premium brand of functional water for kids and teens, is helping to promote healthy hydration and the “Drink Up” initiative led by the Partnership for a Healthier America (PHA), Washington, D.C., and its honorary chair, first lady Michelle Obama, through a new TV advertisement. In the commercial, Atlanta-based children’s music group Yung Day 1 releases its first single, "Drink Wat-aah!," to encourage kids to hydrate healthily with the water.


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Real Water goes pink for Susan G. Komen

Real Water launches limited-edition pink bottle to support Susan G. Komen

Brand partners with America’s Got Talent judge Mel B to promote breast cancer awareness
September 24, 2013

Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.


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blk.+

blk.+

September 17, 2013

For the first time, blk. Beverages LLC expanded its portfolio with blk.+ functional beverages.


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Something Natural new packaging

Something Natural releases female-friendly design

September 16, 2013

Something Natural sparkling water redesigned its packaging with its female consumers in mind.


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Drink Up logo

PHA launches Drink Up to encourage water consumption

Michelle Obama, beverage-makers join PHA to support cause
September 12, 2013

First lady Michelle Obama and actress, director and producer Eva Longoria joined Washington, D.C.-based Partnership for a Healthier America (PHA), of which Obama is honorary chair, to launch an initiative that encourages everyone to drink more water.


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Essentia water

Essentia finds the opportune moment

Essentia fortified water enters primed health and wellness market
Jennifer Storelli 200px
Jennifer Storelli
September 10, 2013

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.


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Wat-aah logo

Wat-aah! to sponsor ‘Songs For A Healthier America’ program

Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America
August 23, 2013

New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.


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