Clearly Canadian launches Indiegogo campaign
Sparkling, flavored water returns with fan-based campaign
Vancouver, Canada-based Clearly Canadian announced it is officially making its return to household fridges and coolers everywhere this summer thanks to the resounding support from its fans, the company says. With over 30,000 cases already pre-sold on the ClearlyCanadian.com, the flagship Canadian beverage brand recently announced the launch of its Indiegogo campaign, which will enable even more fans to get in on the action, support production and pick up a case or two, it says.
“Clearly [Canadian] owes its entire turnaround to our fans and community,” explained Chief Executive Officer Robert Khan in a statement. “Without their support and pre-orders, Clearly Canadian would not be here today. Now that we’ve successfully finished our pre-order campaign, we’re looking for more ways to push Clearly Canadian.”
Established in 1987 in British Columbia, Clearly Canadian is one of North America’s most recognizable premium beverage brands. When news of Clearly Canadian’s revival spread a few months ago, fans went into a frenzy and relentlessly appealed to the brand to re-open its campaign, the company says.
Fans have to act fast because the company is only running the Indiegogo campaign for 15 days. Customers can choose from four flavors, including Wild Cherry, Mountain Blackberry, Orchard Peach and Country Raspberry. Each case sells for $30.00, and are currently available to customers in the U.S. and Canada, but Clearly Canadian may expand shipping to other countries in the near future.
Clearly Canadian plans to return to retail sometime next year, it says. “Our goal is to scale into 13,000 grocery stores in Canada and the United States in 2016,” said Khan in a statement. “We’re encouraging fans everywhere to make their voices known and reach out to their local grocers to request they begin carrying Clearly Canadian.”
If Clearly Canadian reaches a stretch goal of $250,000, backers will get to choose a new flavor that will be added to the original line-up, it says.