BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks. The newest blend features the same vitamin-packed ingredients as the company’s existing products, with 100 percent of the daily value of vitamins B6, B12 and C, but is sweetened with a blend of sugar and stevia, resulting in 13 grams of sugar, 50 calories and zero sodium. The new six-pack is available in best-selling Tum-E Yummies flavors, Fruitabulous Punch and Very Berry Blue flavors. The multi-packs initially are available throughout the Southeast and mid-Atlantic in grocery and mass-merchandise stores such as Kmart, Ingles Markets, Harris Teeter, Food Lion and Lowes Foods. Tum-E Yummies’ flagship formulation still is offered in 12-packs and individual bottles.
Tum-E Yummies multi-packs
BYB Brands Inc., Charlotte, N.C.
Distribution: Select markets
Ingredients: Fruitabulous Punch: Filtered water, sugar, citric acid, natural flavor, ascorbic acid, stevia leaf extract, potassium sorbate, potassium benzoate and calcium disodium EDTA, FD&C Red No. 40, pyridoxine hydrochloride, gum acacia, cyanocobalamin, glycerol ester of wood resin and FD&C Blue No. 1.