Tum-E Yummies launches line extension

Latest drink features new sweetener profile, multi-pack size

March 17, 2015

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.

The newest blend features the same vitamin-packed ingredients as the company’s existing products, with 100 percent of the daily value of vitamins B6, B12 and C, but is sweetened with a blend of sugar and stevia, resulting in 13 grams of sugar, 50 calories and zero sodium. The new six-pack is available in the best-selling Tum-E Yummies flavors Fruitabulous Punch and Very Berry Blue.

“As the demand for alternative sweeteners grows, we are committed to offering our valued customers a selection of product offerings to meet their varied needs," said Megan Cosgrove, director of brand development for Tum-E Yummies, in a statement. “Combining stevia with real sugar provides an additional choice for parents shopping for their children without compromising the great taste of Tum-E Yummies that kids love.”

The new Tum-E Yummies six-packs initially will be available throughout the Southeast and mid-Atlantic in grocery and mass-merchandise stores such as Kmart, Ingles Markets, Harris Teeter, Food Lion and Lowes Foods. Tum-E Yummies’ flagship formulation still is offered in 12-packs and individual bottles.

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