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BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, will launch Tum-E Yummies Kids Water Enhancers at the end of July. Available in Very Berry Blue and Fruitabulous Punch flavors, the liquid concentrates are fortified with 100 percent of the recommended daily value of vitamin C, B6 and B12. They also are free of calories, sugar, caffeine and sodium. A 1.62-ounce will be available at most supermarkets and mass merchandisers in the Southeast with a suggested retail price of $2.99.

BYB Brands Inc., Charlotte, N.C.
Telephone: 704/319-0390
Internet: www.tumeyummies.com
Distribution: Select markets
Ingredients: Very Berry Blue: Water, citric acid, natural flavors, ascorbic acid, sucralose, FD&C Red No. 40, Reb A, pyridoxine hydrochloride, potassium sorbate, potassium benzoate, gum acacia, EDTA, glycerol ester of wood rosin, cyanocobalamin and FD&C Blue No. 1.