Portfolio of frozen aguas frescas named Sarah’s Homegrown
October 23, 2018
Frey Farms, Keenes, Ill., announced a brand new line of frozen aquas frescas. Sarah’s Homegrown, named after Sarah Frey, the founder, farmer and chief executive officer of Frey Farms, are made with real fruit and all-natural ingredients, the company says.
Sparkling Gold resembles taste of fruity Riesling wine, company says
November 27, 2017
SodaStream International Ltd., Airport City, Israel, is announcing the launch of its limited-edition line, Sparkling Gold, a fine alcohol concentrate to be added to sparkling water. The sparkling drink resembles the taste of a fruity Riesling wine, the company says. SodaStream Sparkling Gold limited edition is designed to enable consumers a variety of indulging, sparkling drinks, according to the company.
American consumers are thirsting for water like never before. Behind soft drinks, bottled water is currently the No. 2 non-alcohol beverage category by sales and has amassed $12.7 billion in sales, up 6.9 percent, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17, according to data from Information Resources Inc. (IRI), Chicago.
Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.
Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
April 20, 2015
In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.
Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.
Check back throughout the month for additional content.