SodaStream launches The Fizzi
At-home sparkling water system carbonates up to 60 liters of water
Airport City, Israel-based SodaStream International Ltd. announced the arrival of its newest sparkling water maker. Previously unveiled at the International Home & Housewares Show with the name Spirit, the entry-level machine,with the U.S.-specific name of The Fizzi, arrives on American retail shelves this month.
The Fizzi machine starter package, with a suggested retail price of $79.99, includes the Fizzi machine; a BPA-free, 1-liter carbonating bottle; and the SodaStream CO2 cylinder to bring bubbles to up to 60 liters of water, the company says. The Fizzi allows consumers to transform readily available plain water into sparkling water in less than 10 seconds in their own homes. Quick and easy to use, the machine features the company’s proprietary snap-lock technology that instantly “clips” the bottle to the machine for a simple user experience. The Fizzi also is the company’s slimmest, most space -efficient design, engineered with the modern kitchen and dorm room in mind, it adds.
“The Fizzi was developed to bring the ease and joy of preparing fresh sparkling water at home to more people at an accessible price point. When you think of how much you’d pay for 60 liters of sparkling water from a store, you’d realize that the Fizzi is practically free. Now there’s no reason for anyone who loves bubbles not to join the home bubble revolution,” said Daniel Birnbaum, SodaStream’s chief executive officer, in a statement. “Because both sustainability and wellness are becoming more important to consumers around the world, we are proud to be the innovators who provide such a terrific solution for hydration that’s better for people — and better for our planet.”