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FATWater

Bulletproof releases FATwater

Enhanced water contains Brain Octane oil
January 3, 2017

Los Angeles-based Bulletproof, makers of Bulletproof Coffee and other performance enhancing and nutrition products, announced the release of its newest fat-enhanced beverage: FATwater.


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LIFEWTR

LIFEWTR

December 19, 2016

PepsiCo introduced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, the company says. 


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ávitāe USA

2016 NACS tradeshow highlights beverage trends

Show tops 23,000 attendees three years in a row
December 16, 2016
The National Association of Convenience Stores (NACS) hosted its 2016 NACS tradeshow Oct. 19-21 at Atlanta’s Georgia World Congress Center. With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products.
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Blossom Water

Blossom Water grows distribution, creates innovative flavored water

Brand utilizes floral botanicals, fruits for flavor
Amanda Del Buono
December 16, 2016
Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
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Sparkling Ice limited-edition Can

Sparkling Ice launches limited-edition coloring cans

Consumers can color characters on aluminum can
December 16, 2016
As a part of its collaboration with DreamWorks Animation and the film “Trolls,” Sparkling Ice launched the UnconTROLLable Flavor campaign, which featured a variety of elements, including custom coloring cans. Through the end of the month, Sparkling Ice is offering a series of “Trolls” fridge packs that include limited-edition coloring cans, which enable consumers to directly color on the packaging, the company says.
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Enhanced water category evolves, caffeine waters gaining presence in market

Several caffeinated bottled waters on display at NACS 2016
Amanda Del Buono
December 16, 2016
With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.
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Earth Fare Coffee

How to grow private label brands

Innovation, differentiation key for category success
Amanda Del Buono
December 12, 2016
After a boom in growth in the early 2000s, the private-label consumer packaged goods (CPG) market has experienced stagnant growth since 2015, according to market research experts. Although the private-label beverage market has maintained its share of the market — and even experienced some growth — experts say that the market is expected to grow at low rates. 
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Miami Bay Beverage LLC becomes trimino Brands

Company to produce three-pack club pack
December 1, 2016

The founders of Miami Bay Beverage LLC, Branford, Conn., announced that the company is changing its name to trimino Brands, effective immediately. Trimino, which produces a protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014, the company says. 


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Bai Black

DPS to acquire Bai Brands LLC for $1.7 billion

Founder Ben Weiss will continue to lead brand
November 22, 2016

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, has reached an agreement to acquire Bai Brands LLC, Princeton, N.J., and its complete portfolio of high-growth premium antioxidant-infused beverages. 


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