Sanpellegrino unveils Italian citrus grove in New York City
Pop-up grove a part of The Life Deliziosa campaign
Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.
Taking place at the Flatiron Plaza at East 23rd Street between 5th Avenue and Broadway, the grove will be open to the public Aug. 25 and Aug. 26 from 11 a.m. to 5 p.m. While there, guests will experience an interactive photo booth, bocce ball and product giveaways. Guests also will have the opportunity to sample a wide variety of Sanpellegrino Sparkling Fruit Beverages flavors including Aranciata, Aranciata Rossa, Limonata, Pompelmo, Ficodindia e Arancia, Clementina and Melograno e Arancia. Cocktail and mocktail recipes also will be provided for guests to take away from the event, the company says.
"Our special grove installation will delight guests and transport them to Southern Italy, the inspiration for our sparkling fruit beverages," said Adaora Ugokwe, marketing manager for Sanpellegrino brands, in a statement. "The 'The Life Deliziosa' campaign embodies all that Sanpellegrino stands for and we look forward to celebrating it in a big way with the citrus grove."
The Life Deliziosa campaign, created by Ogilvy & Mather Advertising, highlights the Italian joy for life and celebrates craftsmanship and natural authenticity, the company says.