The latest news in the beverage industry. https://www.bevindustry.com/rss/2642 en-us Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018. Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.

]]> http://www.bevindustry.com/articles/98655 Tue, 08 Sep 2026 08:30:00 -0400 https://www.bevindustry.com/articles/98655-skrewball-introduces-peanut-butter-and-strawberry-jelly-flavored-whiskey Culture Pop Soda is welcoming fall with the launch of its limited-edition Sparkling Apple. Culture Pop Soda is welcoming fall with the launch of its limited-edition Sparkling Apple.

]]> http://www.bevindustry.com/articles/98656 Tue, 08 Sep 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98656-culture-pop-soda-launches-sparkling-apple Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways. Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways. 

]]> http://www.bevindustry.com/articles/98646 Tue, 01 Sep 2026 17:00:00 -0400 https://www.bevindustry.com/articles/98646-bardstown-bourbon-co-reveals-2026-annual-releases Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide. Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide. 

]]> http://www.bevindustry.com/articles/98645 Tue, 01 Sep 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98645-pepsi-prebiotic-cola-drybar-team-up-for-getting-ready-refresh jacobsenj@bnpmedia.com (Jessica Jacobsen) The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions. The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

]]> http://www.bevindustry.com/articles/98642 Tue, 01 Sep 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98642-ift-first-addresses-top-issues-in-food-science Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup. Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

]]> http://www.bevindustry.com/articles/98640 Mon, 31 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98640-red-bull-fuji-apple-and-ginger-joins-permanent-lineup Sabettal@bnpmedia.com (Lauren Sabetta) With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar. With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar. 

]]> http://www.bevindustry.com/articles/98623 Mon, 31 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98623-sweetener-systems-evolve-to-meet-consumer-preferences Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage. Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

]]> http://www.bevindustry.com/articles/98639 Fri, 28 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98639-olivia-rodrigo-unveils-new-mountain-dew-baja-blast-at-taco-bell Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action. Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action.

]]> http://www.bevindustry.com/articles/98632 Thu, 27 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98632-pack-expo-international-2026-spotlights-sustainability Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake. Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

]]> http://www.bevindustry.com/articles/98621 Thu, 27 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98621-sonic-unveils-banana-collection USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink. USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

]]> http://www.bevindustry.com/articles/98630 Wed, 26 Aug 2026 12:00:00 -0400 https://www.bevindustry.com/articles/98630-usana-unveils-protein-creatine-and-electrolyte-drink-mix This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says. This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

]]> http://www.bevindustry.com/articles/98629 Wed, 26 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98629-sunnyd-unveils-mystery-beverage Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry. Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry. 

]]> http://www.bevindustry.com/articles/98620 Wed, 26 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98620-dutch-bros-brings-back-fall-favorites-debuts-autumn-addition Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. 

]]> http://www.bevindustry.com/articles/98627 Tue, 25 Aug 2026 09:00:00 -0400 https://www.bevindustry.com/articles/98627-beverages-becoming-growth-drivers-for-restaurants SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says. SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says. 

]]> http://www.bevindustry.com/articles/98618 Tue, 25 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98618-sonic-debuts-hotumn-drink-lineup Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch. Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

]]> http://www.bevindustry.com/articles/98617 Mon, 24 Aug 2026 09:00:00 -0400 https://www.bevindustry.com/articles/98617-mountain-dew-trolli-announce-mango-pineapple-punch-release alversonc@bnpmedia.com (Chloe Alverson) Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

]]> http://www.bevindustry.com/articles/98609 Thu, 20 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98609-beverage-makers-find-fitting-solutions-to-support-womens-health Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category. Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category. 

]]> http://www.bevindustry.com/articles/98607 Wed, 19 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98607-sazerac-enters-the-soju-category-with-launch-of-dalho Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice. Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

]]> http://www.bevindustry.com/articles/98605 Tue, 18 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98605-fireball-cinnamon-whisky-introduces-torchd-vanilla McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

]]> http://www.bevindustry.com/articles/98597 Fri, 14 Aug 2026 12:00:00 -0400 https://www.bevindustry.com/articles/98597-mcdonalds-expanding-specialty-beverage-lineup Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album. Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.

]]> http://www.bevindustry.com/articles/98594 Thu, 13 Aug 2026 11:49:09 -0400 https://www.bevindustry.com/articles/98594-shiner-ella-langley-launch-album-inspired-brew Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla. Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

]]> http://www.bevindustry.com/articles/98591 Tue, 11 Aug 2026 16:00:17 -0400 https://www.bevindustry.com/articles/98591-alani-nu-brews-up-fall-collection-to-accompany-witchs-brew Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification. Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

]]> http://www.bevindustry.com/articles/98590 Mon, 10 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98590-ingredient-companies-expanding-reach 7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center. 7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

]]> http://www.bevindustry.com/articles/98588 Mon, 10 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98588-7up-puts-lime-in-the-spotlight-with-refreshed-identity Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay. Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

]]> http://www.bevindustry.com/articles/98587 Fri, 07 Aug 2026 12:00:00 -0400 https://www.bevindustry.com/articles/98587-smirnoff-ice-earns-guinness-world-records-title BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says. BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.

]]> http://www.bevindustry.com/articles/98579 Thu, 06 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98579-beatbox-launches-xtreme-sour-black-cherry jacobsenj@bnpmedia.com (Jessica Jacobsen) As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes. As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

]]> http://www.bevindustry.com/articles/98578 Thu, 06 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98578-preventative-health-puts-spotlight-on-immune-support Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea. Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea. 

]]> http://www.bevindustry.com/articles/98575 Tue, 04 Aug 2026 08:30:00 -0400 https://www.bevindustry.com/articles/98575-minute-maid-spiked-expands-lineup C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

]]> http://www.bevindustry.com/articles/98563 Thu, 30 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98563-c4-launches-sparkling-protein Nestlé and Platinum Equity announce a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business, designed to establish a dedicated player with strengthened focus to drive growth in a dynamic category Nestlé and Platinum Equity announce a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business, designed to establish a dedicated player with strengthened focus to drive growth in a dynamic category

]]> http://www.bevindustry.com/articles/98561 Wed, 29 Jul 2026 11:00:00 -0400 https://www.bevindustry.com/articles/98561-nestle-and-platinum-equity-to-create-joint-venture