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C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

Nestlé and Platinum Equity announce a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business, designed to establish a dedicated player with strengthened focus to drive growth in a dynamic category

America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.

7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores nationwide.

Each cracker delivers the taste of creamy beer cheese and is baked with 100% real cheese, offering a tangy sauce profile with toasted spices.

Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.

To alleviate fear (and give Americans the fruit and veggie nutrients they need), Suja Organic is declaring Lettuce Amnesty: consumers can crush their produce needs with Suja Organic’s nutrient-dense green juices.

CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study. 

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.