Vodka brand launches marketing activations in connection with Earth Day
April 22, 2019
On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.
Summit features educational sessions, certification courses
April 16, 2019
Professionals from every part of the food safety supply chain will have the opportunity to take advantage of eight certification courses, 26 educational sessions, a keynote presentation, discussion groups, several networking events and a tradeshow floor featuring 200-plus exhibitors.
Limited-edition packaging available through July 4th
April 15, 2019
Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.
Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.
Call-to-action invites beer drinkers to Asada Together
April 12, 2019
Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.
300,000-square-foot facility to be built in Arizona
April 9, 2019
Chicago-based fairlife LLC announced plans to increase its overall production capabilities with the construction of a brand new 300,000-square-foot production and distribution facility in Goodyear, Ariz., a suburb of Phoenix.
Cape Line Sparkling Cocktails contain 6 ingredients, available in 3 flavors
April 9, 2019
Chicago-based MillerCoors launched its newest innovation: Cape Line Sparkling Cocktails. Crafted with six ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color — Cape Line Sparkling Cocktails is naturally gluten-free and contains 120 calories with an alcohol by volume of 4.5 percent.
Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.
Check back throughout the month for additional content.