Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.