London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.

Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.

Stamford, Conn.-based American Beverage Corp., a wholly-owned subsidiary of Harvest Hill Beverage Co., announced that it has acquired Poppilu, a lemonade brand for kids that was founded by food industry veteran-turned-momtrepreneur Melanie Kahn.

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that it has purchased Denner Vineyards, producer of critically acclaimed wines from California’s Central Coast. Located in the Willow Creek District of Paso Robles, the Denner Vineyards Estate, which was completed in 2005, includes a tasting room and a gravity-flow winery designed to fit into the rolling hillside of the surrounding vineyards.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.  

Melissa Ben-Ishay, CEO and co-founder of the cupcake company, Baked by Melissa, crafted three premium pie recipes that pair perfectly with members of Blue Moon Brewing Co.’s family of beers.

Raleigh, N.C.-based Next Century Spirits, a growing company that uses its proprietary blending and filtration technology for its portfolio of owned brands and a robust business-to-business and white label business, announced the acquisition of XED Beverages, a leading future-focused beverage company.

Walden, N.Y.-based Angry Orchard, a cider brand of The Boston Beer Co., is teaming up with Brooklyn-based pie shop Four & Twenty Blackbirds to launch its limited-edition Boozy Baked Apple Pies made with Angry Orchard’s most recent cider innovation: Natural Baked Apple Pie Style Hard Cider. 

With 20 mg CBD in each can, Day One can help provide clarity, focus and balance, the company says.