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RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

Anheuser-Busch, St. Louis, announced its expanded commitment to creating and sustaining U.S. manufacturing jobs by announcing it will invest $300 million in its facilities across the United States.

With an overall registration count of 52,223 and 1,160 exhibitors, ProMat included 659,000 net square feet of exhibit solutions and 215 educational sessions across three show halls at Chicago’s McCormick Place.

BMC reports that, after surpassing 36.4 billion gallons in 2022, total liquid refreshment beverage volume slipped to 36 billion gallons in 2023 before climbing to almost 36.4 billion gallons in 2024.

New data from SipSource, a wine and spirits data source with real wholesaler depletion data, shows that both the spirits and wine categories had a difficult first quarter of 2025. Volume and revenue declines accelerated across the board, SipSource notes.

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 

The survey was conducted as a follow-up to a survey Danone commissioned in 2021.

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors. 

For National Bubble Tea Day, Krak is encouraging consumers to head to their nearest Krak location to find their new favorite drink with a free boba topping so they can “Krak into it and slay the day.”