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Home » Topics » Beverage News

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Jason Aldean Recover 180

RECOVER 180 kicks off summer with Jason Aldean partnership

Aldean joins the brand’s roster ahead of his Full Throttle Tour
Staff Beverage Industry
May 13, 2025

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.


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Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Company to expand on investment in its breweries, technical skills training, and support of veterans
Staff Beverage Industry
May 12, 2025

Anheuser-Busch, St. Louis, announced its expanded commitment to creating and sustaining U.S. manufacturing jobs by announcing it will invest $300 million in its facilities across the United States.


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ProMat event

Record-setting ProMat exhibition connects manufacturers, supply chain

Automation, robotics and artificial intelligence dominate topics
May 9, 2025

With an overall registration count of 52,223 and 1,160 exhibitors, ProMat included 659,000 net square feet of exhibit solutions and 215 educational sessions across three show halls at Chicago’s McCormick Place.


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Beverage News

US liquid refreshment market retail volume growth resumed in 2024

Beverage Marketing Corporation reports volume growth in 2024 reflects recovery
Staff Beverage Industry
May 7, 2025

BMC reports that, after surpassing 36.4 billion gallons in 2022, total liquid refreshment beverage volume slipped to 36 billion gallons in 2023 before climbing to almost 36.4 billion gallons in 2024.


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SipSource_WSWA_900.jpg

SipSource data shows spirits, wine sales slump in Q1 2025

Data reveals volume and revenue declines
Staff Beverage Industry
May 5, 2025

New data from SipSource, a wine and spirits data source with real wholesaler depletion data, shows that both the spirits and wine categories had a difficult first quarter of 2025. Volume and revenue declines accelerated across the board, SipSource notes.


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Vita Coco Coconut Juice Pina Colada

Vita Coco expands Coconut Juice lineup with Piña Colada flavor

New flavor launches in time for summer
Staff Beverage Industry
May 5, 2025

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 


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DanoneNorthAmerica_900.jpg

Danone North America survey shows the need for gut health education

Misconceptions continue to be a barrier to consumers' understanding of gut health benefits, support
Staff Beverage Industry
May 2, 2025

The survey was conducted as a follow-up to a survey Danone commissioned in 2021.


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Alani Nu

Alani Nu surpasses $1 billion in retail sales

Milestone follows Celsius Holdings’ acquisition of energy drink brand
Staff Beverage Industry
April 30, 2025

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  


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Lipton Fusions

Lipton unveils Lipton Fusions Lemonade Iced Tea, getaways to ‘summer’ towns

Sweepstakes offers a chance to win a trip to places where summer is literally in the name
Staff Beverage Industry
April 30, 2025

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors. 


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Krak_BobaTea.jpg

Krak Boba commemorates National Bubble Tea Day

Brand encourages consumers to 'Krak into it and slay the day'
Staff Beverage Industry
April 29, 2025

For National Bubble Tea Day, Krak is encouraging consumers to head to their nearest Krak location to find their new favorite drink with a free boba topping so they can “Krak into it and slay the day.”


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