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Monster Energy Ultra Wild Passion

Monster Energy unveils Ultra Wild Passion

Passionfruit energy boost features zero sugar and full Monster attitude
Staff Beverage Industry
November 12, 2025

Monster Energy has unleashed yet another flavor in its Ultra lineup: Ultra Wild Passion.



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Phorm Energy

Phorm Energy’s new release supports military families

Limited-edition Honor. Educate. Unite. Variety available at 7-Eleven, Speedway and Stripes stores
Staff Beverage Industry
November 11, 2025

Phorm Energy announced its nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor energy drink.


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Beverage News

Innovations, rebrands driving ingredient market

Florida Food Products rebrands as Vibrant Ingredients
Staff Beverage Industry
November 11, 2025

Ingredient suppliers announced new platforms and flavors that support beverage innovations.


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Halfday Cranberry Tea

Halfday releases new flavor for holiday season

Cranberry Iced Tea available on Amazon
November 7, 2025

Halfday, the better-for-you iced tea brand, has launched a limited-edition Cranberry flavor just as the holiday season starts to get underway.


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Beverage News

Ibotta launches LiveLift for CPG brands

New tool aims to drive incremental sales, reimaging performance marketing
Staff Beverage Industry
November 6, 2025

Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.


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Side Stage

Athletic Brewing Co., Vans Warped Tour collab for Side Stage

Limited-edition brew celebrates festival's 30th anniversary
Staff Beverage Industry
November 6, 2025

Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.


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Mary Jones ZERO Sugar

Jones Soda unveils Mary Jones ZERO Sugar

ZERO Sugar set to hit shelves nationwide before the holidays
Staff Beverage Industry
November 4, 2025

Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.


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Naked Juice Fiber

Naked Smoothies refreshes lineup

Fan favorites, new releases contain more functional benefits, refreshed label
Staff Beverage Industry
November 4, 2025

Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.


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Red Bull Winter Edition

Red Bull unveils Winter Edition energy drink

Fuji Apple & Ginger variety available in single cans, 4-packs and new Advent Calendar
Staff Beverage Industry
November 3, 2025

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 


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Coca-Cola Holiday Creamy Vanilla

Coca-Cola unveils limited-edition flavor, holiday campaign

Coca-Cola Holiday Creamy Vanilla now available nationwide
Staff Beverage Industry
November 3, 2025

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.


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