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Beverage News

Ingredient companies announce 2026 trends to watch

Flavorman shares return to classic flavors, OSF details influence of Asian street foods, Latin American fusion
Staff Beverage Industry
January 9, 2026

Ingredient suppliers announce the flavor trends they expect to see in 2026 new products.


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Bloom Clear Protein

Bloom Nutrition introduces Bloom Clear Protein

Protein powder now available exclusively at Target stores
Staff Beverage Industry
January 7, 2026

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 


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Chick fil A Golden Fan Cups

Chick-fil-A kicks off year of ‘Newstalgia’ celebrations

Golden Fan Cup Sweepstakes offers fans a chance to win free Chick-fil-A for a year
Staff Beverage Industry
January 5, 2026

Part of the celebration is the rollout of four retro-style Classic Cups, featuring a new design every few weeks that draw inspiration from the Chick-fil-A archives.


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Monster Strawberry Shot

Monster Energy’s new flavor inspired by dirty soda trend

Monster Energy Strawberry Shot available nationwide
Staff Beverage Industry
January 5, 2026

Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.


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poppi Shirley Temple flavor

poppi commences new year with Shirley Temple flavor launch

Modern take on classic flavor joins prebiotic soda lineup
Staff Beverage Industry
January 5, 2026

The new offering will be a permanent addition to poppi’s lineup. 


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CocaCola_FIFAWorldCupTrophyTour

Coca-Cola’s FIFA World Cup Trophy Tour kicks off

Tour gives fans chance to see the original FIFA World Cup Trophy
Staff Beverage Industry
December 24, 2025

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.


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HOPWTR campaign

HOPWTR launches Drink Whatever You Want campaign

Non-alcohol brand partners with Ufologist Dr. Steven Greer
Staff Beverage Industry
December 24, 2025

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.


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Tripping Animals

Tripping Animals Brewing blooms amid industry shifts

Brewery values ‘growth, creativity and community connection’
Staff Beverage Industry
December 24, 2025

The brand says that identity continues to be grounded in bold flavors, playful yet meticulously crafted design, and a commitment to building experiences that invite exploration, conversation and community.


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Playboy Energy Drink Lineup

Fire Brands, Playboy team up to launch next-gen energy drink

PLAYBOY ENERGY to launch in 5 flavors, designed to fuel performance
Staff Beverage Industry
December 19, 2025

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.


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Ocean Spray  Tom Hayes

Ocean Spray President and CEO Tom Hayes announces retirement

Cooperative begins comprehensive search for next leader
Staff Beverage Industry
December 18, 2025

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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