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By turning ordinary water into extraordinary hydration, Liquid I.V. mimics Peter Parker’s journey in “Spider-Man: Brand New Day” as Spider-Man navigates a new chapter in his life, the company says.

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments. 

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

The annual food science and technology event IFT FIRST will take place July 12-15, at McCormick Place in Chicago, featuring dedicated keynotes and programs on artificial intelligence.

As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.

The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples.

The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA). 

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show. 

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.