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The Coca-Cola Co., Atlanta, unveiled its first-ever prebiotic soda: Simply Pop. Made with real fruit juice and no added sugar, Simply Pop is launching with five flavor variants — offering support for gut health and immune function, the company says.    

A dagger-pierced heart crowns the bottle, highlighting the brand’s essence: keep it cute, classy and cut-throat.

OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.

The Distilled Spirits Council (DISCUS) reported that U.S. spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts.

Boylan Bottling Co., New York, reaffirmed its commitment to American manufacturing, with all products produced using 100% U.S.-sourced components and raw materials.

Ingredient manufacturers develop new lines, invest in new facilities.

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

Addressing more than 2,000 attendees representing 70 wholesaler companies, Dina Opici, president of Opici Family Distributing and chairwoman of Wine & Spirits Wholesalers of America (WSWA), delivered the State of the Industry address at Access LIVE 2025.