Shock Top, Spirit Halloween announce collaborations
Shock Top Candy Corn Wheat, Wedgehead Costume available this season
Shock Top, a craft beer brand by Tilray Brands Inc., Portland, Ore., has teamed up with Spirit, North America’s premier Halloween retailer, for a limited-edition collaboration that’s spilling two must-have treats for spooky season: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume, exclusively at Spirit Halloween.
The collaboration debuts Shock Top Candy Corn Wheat, a limited-edition beer inspired by the playful spirit and larger-than-life energy that Spirit Halloween brings to consumers every fall, the company says. Blending Shock Top’s signature wheat beer with the flavor of Halloween's most iconic candy, the 5% ABV, seasonal release is brewed for costume parties, haunted gatherings, and celebrating spooky season one sip at a time, it notes.
“Shock Top is known for celebrating bold flavor, spirited gatherings and moments that catch people by surprise, and there's no better occasion for that than Halloween," said Jacob Neilson, senior brand manager at Shock Top, in a statement. "Partnering with Spirit — the most iconic name in Halloween — gave us the chance to dream up something hauntingly good that celebrates everything fans love about the season.”
This year consumers have the chance to step into the iconic orange slice. Available exclusively online at SpiritHalloween.com, the all-new Wedgehead Costume transforms Shock Top’s legendary mascot into an easy-to-wear jumpsuit (suggested retail price $69.99).
“Spirit fans don’t just celebrate Halloween; they live for it, and we’re always looking for new ways to surprise them,” said Kym Sarkos, executive vice present and general merchandise manager at Spirit Halloween. “Pairing the launch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead costume delivers the exact kind of head-turning, unexpected fun our fans are obsessed with.”
The limited-edition beer and exclusive costume bring together two brands that know how to make the season more memorable. Shock Top Candy Corn Wheat is available at retailers nationwide, and the iconic Wedgehead costume is available on spirithalloween.com.
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