North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style.
The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.
“MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the U.S. and we are thrilled to team up with them to introduce the first-ever officially licensed MTN DEW Halloween costumes,” said Kym Sarkos, executive vice president at Spirit Halloween, in a statement. “Whether you’re dressing up as one of your favorite DEW flavors or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season.”
Pat O'Toole, chief marketing officer, PepsiCo, added: “DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavor drop. This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.”
Fans can get scary early and shop this limited four-pack of MTN DEW-inspired costumes exclusively at SpiritHalloween.com starting Sept. 1 while supplies last. The limited-edition drop will include the following flavor-fueled costumes:
• MTN DEW Original Bottle Costume: An all-new take on classic MTN DEW flavor, the MTN DEW Original Bottle Costume features an inflatable bottle shape. Available for $49.99.
• MTN DEW Baja Blast Can Costume: For fans who prefer a tropical twist, the MTN DEW Baja Blast 3D can costume features the flavor’s vibrant packaging design. Available for $49.99.
• MTN DEW Code Red Can Costume: The MTN DEW Code Red Can Costume was designed for fans looking to pour an exhilarating kick of cherry onto their Halloween plans. Available for $49.99.
• MTN DEW VOO-DEW GRIM Costume: For fans who opt to celebrate the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavor. Available for $89.99.
The MTN DEW collaboration is the latest addition to Spirit Halloween’s menu of costumes, alongside the Halloween retailer's selection of costumes, accessories and decorations to amplify any Halloween event, it says. Fans also can check out dewemporium.com from Sept. 4 to Oct. 31 for an immersive AR experience and unique prizes including Spirit Halloween Rewards, it adds.
MTN DEW VOO-DEW and MTN DEW VOO-DEW Zero Sugar are available nationwide beginning in September while supplies last. However, this year the brand is adding a twist and taking fans down VOO-DEW memory lane with the first-ever MTN DEW Halloween variety pack, featuring the Ghosts of VOO-DEW Past, where all past VOO-DEW flavors will reunite in one epic pack, it says.
Fans can stay up to date on the brand's social media to find out the exact launch date to purchase at Mountaindew.com.