Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsCarbonated Soft Drinks

MTN DEW, Spirit Halloween summon four new costume flavors for Halloween

The limited-edition collab includes Halloween mystery flavor, the VOO-DEW Grim

SpiritHalloween_DEW.png

(Image courtesy of MTN DEW)

September 1, 2022

North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style. 

The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.

“MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the U.S. and we are thrilled to team up with them to introduce the first-ever officially licensed MTN DEW Halloween costumes,” said Kym Sarkos, executive vice president at Spirit Halloween, in a statement. “Whether you’re dressing up as one of your favorite DEW flavors or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season.”

Pat O'Toole, chief marketing officer, PepsiCo, added: “DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavor drop. This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.”

Fans can get scary early and shop this limited four-pack of MTN DEW-inspired costumes exclusively at SpiritHalloween.com starting Sept. 1 while supplies last. The limited-edition drop will include the following flavor-fueled costumes:


•    MTN DEW Original Bottle Costume: An all-new take on classic MTN DEW flavor, the MTN DEW Original Bottle Costume features an inflatable bottle shape. Available for $49.99.

•    MTN DEW Baja Blast Can Costume: For fans who prefer a tropical twist, the MTN DEW Baja Blast 3D can costume features the flavor’s vibrant packaging design. Available for $49.99.

•    MTN DEW Code Red Can Costume: The MTN DEW Code Red Can Costume was designed for fans looking to pour an exhilarating kick of cherry onto their Halloween plans. Available for $49.99.

•    MTN DEW VOO-DEW GRIM Costume: For fans who opt to celebrate the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavor. Available for $89.99.


The MTN DEW collaboration is the latest addition to Spirit Halloween’s menu of costumes, alongside the Halloween retailer's selection of costumes, accessories and decorations to amplify any Halloween event, it says. Fans also can check out dewemporium.com from Sept. 4 to Oct. 31 for an immersive AR experience and unique prizes including Spirit Halloween Rewards, it adds.

MTN DEW VOO-DEW and MTN DEW VOO-DEW Zero Sugar are available nationwide beginning in September while supplies last. However, this year the brand is adding a twist and taking fans down VOO-DEW memory lane with the first-ever MTN DEW Halloween variety pack, featuring the Ghosts of VOO-DEW Past, where all past VOO-DEW flavors will reunite in one epic pack, it says.

Fans can stay up to date on the brand's social media to find out the exact launch date to purchase at Mountaindew.com.


KEYWORDS: Halloween packaging limited-edition marketing campaign PepsiCo

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Alani Nu

Alani Nu surpasses $1 billion in retail sales

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • KungFuTea_SpiritHalloweenCollab.png

    Kung Fu Tea, Spirit Halloween team up for costume, drink collaboration

    See More
  • Jones Soda Halloween Flavors.png

    Jones Soda unveils Halloween flavors

    See More
  • Franzia_HalloweenCostumes.png

    Franzia unveils Chillable Red Box and Red Cup costumes for Halloween

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing