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Beverage NewsMarketingTea and Coffee

Kung Fu Tea, Spirit Halloween team up for costume, drink collaboration

Limited-edition beverage available through Halloween

KungFuTea_SpiritHalloweenCollab.png

(Image courtesy of Kung Fu Tea, Spirit Halloween)

September 18, 2023

New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. 

The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.

“We couldn’t be more excited to jump in on the excitement of the Halloween season alongside this iconic brand,” said Matthew Poveromo, marketing manager at Kung Fu Tea, in a statement. “Not only can our KFT loyalists get dressed up head-to-toe in the first ever Kung Fu Tea costumes, but they can celebrate like never before by sipping on our delicious Spirit Spooky Slush featuring our new Taro Milk Cap — it’s a must try this fall for any Kung Fu Tea guests.”

Kym Sarkos, executive vice president and general merchandise manager at Spirit Halloween, added: “We love teaming up with brands that our customers are passionate about and finding new ways for fans to experience the products they love most. This collaboration with Kung Fu Tea is exciting for us as we’re debuting the first ever Spirit Halloween-inspired drink. Our fans are crazy about Kung Fu Tea, and we can’t wait to see them dressed up like their favorite bubble tea while they enjoy a Spirit Spooky Slush this October.”

For Kung Fu Tea fans ready to wear their fandom, the official Kung Fu Tea costumes are available exclusively online at SpiritHalloween.com, as follows:


  •  Adult Kung Fu Tea Boba Buddy Costume: A three-dimensional, Kung Fu Tea itself, costume featuring a smiling cartoon face, available for $49.99
  • Adult Kung Fu Tea Milk Tea Costume: A new take on the classic-inspired cup costume, available for $49.99
  • Adult Kung Fu Tea Matcha Milk Cap Costume: For matcha lovers, a costume  just like matcha and milk cap, available for $49.99
  • Adult Kung Fu Tea Taro Milk Tea Costume: A light purple look for the Halloween season, available for $49.99
  •  Adult Kung Fu Tea Strawberry Slush Dress: A pastel pink dress that can add a pop of sweetness to Halloween celebrations, available for $39.99


In addition to the costume collaboration, Kung Fu Tea and Spirit Halloween unveiled the limited-edition Spirit Spooky Slush for this Halloween season, which hits all Kung Fu Tea locations nationwide Oct. 1. 

The exclusive slush combines the brand’s signature matcha slush with a brand-new Taro Milk Cap and is topped with Oreo pieces for a drink that slays cravings, it says. Each Spirit Spooky Slush is served in a specialty collector’s Spirit Halloween-themed cup, complete with a limited-edition straw cap and lid featuring Spirit Halloween's iconic Jack the Reaper, it notes. 

The first 100 customers who try the Spirit Spooky Slush at each location will receive a limited-edition Jack the Reaper straw cap and the first 300 customers will receive a limited-edition sticker.

Additionally, consumers who wear their Kung Fu Tea costume to their local Kung Fu Tea store on Halloween, Oct. 31, will receive a free drink. The full menu of costumes now are available to purchase at SpiritHalloween.com, while supplies last, the limited-edition beverage will be available Oct. 1-31 at all Kung Fu Tea locations nationwide. 


KEYWORDS: boba tea collaboration Halloween packaging marketing campaign seasonal beverages

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