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Capri Sun Hydrate

Capri Sun introduces electrolyte enhanced drink

Capri Sun Hydrate available in 3 varieties
Staff Beverage Industry
April 21, 2026

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 


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Lagunitas and Pinter

Lagunitas, Pinter pair up to bring beers home

Beloved craft beer now available for at-home brewing
Staff Beverage Industry
April 20, 2026

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.


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Grillo's Pickles Pabst Pickle Beer

Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer

Collab extends to the racetrack with co-branded paint scheme for NASCAR
Staff Beverage Industry
April 14, 2026

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.


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The Finnish Long Drink

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

Acquisition would build on companies partnership in Canada
Staff Beverage Industry
April 13, 2026

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.


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Truly Believe,USA

Truly Hard Seltzer unveils Believe, USA contest

Hard seltzer brand rolls out limited-edition cans
Staff Beverage Industry
April 10, 2026

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.


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Beverage News

Partnerships excite ingredient market

Wixon appoints Jason Williams as chief commercial officer
April 10, 2026

Ingredient suppliers are forming strategic partnerships to support the development and commercialization of new ingredients.


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KDP JDE Peet's

Keurig Dr Pepper acquires JDE Peet’s

Rafael Oliveira announced as CEO of Future Global Coffee Co.
Staff Beverage Industry
April 7, 2026

Keurig Dr Pepper Inc., Burlington, Mass. And Frisco, Texas, and JDE Peet’s N.V., Amsterdam, jointly announced that KDP has acquired 96.22% of the Shares of JDE Peet’s in the Offer. The transaction marks a major milestone in the company’s strategic transformation and long term growth agenda.


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Dirty Mountain Dew

Dirty Mountain Dew hits shelves nationwide

Dirty soda-inspired drink available in full sugar and zero options
Staff Beverage Industry
April 7, 2026

The dirty soda-inspired drink from Mountain Dew is available now at retailers nationwide in 20-ounce single bottles and 12-packs of 12-ounce cans, alongside Dirty Mountain Dew Zero Sugar. 


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This image shows the 45th annual Natural Products Expo West

Treat inspiration reigns at Natural Products Expo

Beverage-makers highlight new flavors, functionality
April 6, 2026

Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 3-6 at the Anaheim Convention Center.


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The Beverage Forum

The Beverage Forum returns for 31st edition

Conference to welcome industry leaders to Manhattan Beach later this month
Staff Beverage Industry
April 3, 2026

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.


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