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Unwell Energy Red, White and Blueberry

Unwell Beverages celebrates summer with launch Red, White and Blueberry

Limited-edition launch available in-stores and online exclusively at Target
Staff Beverage Industry
May 20, 2026

The energy beverage features a bold blueberry and lemon flavor with added benefits. 


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Blue Run Spirits

Blue Run Spirits, Indianapolis Motor Speedway release collector’s bottle

Collab celebrates shared craftsmanship, performance
Staff Beverage Industry
May 19, 2026

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).


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Welch's America 250 Bottles

Welch’s launches limited-edition Sparkling Blueberry

Seasonal sparkling lineup inspired by America’s 250th anniversary
Staff Beverage Industry
May 18, 2026

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.


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Tempted Dirty Shirley on Gopuff

Sommer Ray releases Tempted, a Dirty Shirley beverage

Ready-to-drink brand launches on Gopuff
Staff Beverage Industry
May 14, 2026

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.


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SIPMARGS

Sazerac acquires equity stake with SIPMARGS

Spirits company enters exclusive distribution relationship with ready-to-drink sparkling Margarita brand
Staff Beverage Industry
May 13, 2026

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.


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Wonderful Co

The Wonderful Co., Southern Glazer’s expand wine distribution agreement

Agreement expands distribution of JUSTIN Vineyards & Winery and Lewis Cellars nationwide
Staff Beverage Industry
May 13, 2026

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy. 


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RYZE New Lattes

RYZE launches 3 new lattes nationwide

Ube, Matcha and Chai Lattes exclusively available at Target
Staff Beverage Industry
May 12, 2026

With these new additions, RYZE now offers a lineup of feel-better lattes that span from everyday staples to more distinctive, trend-forward flavors, catering to every taste and preference, the brand adds.


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NoBiggie

NoBiggie delivers new solution for kid’s drink market

Sparkling juice drinks creation from Glossier and Vita Coco alumni
Staff Beverage Industry
May 12, 2026

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées. 


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Other Half Dessert Beers

Other Half Brewing, Junior’s Restaurant and Bakery announce collab

Dessert-inspired beer styles available for limited time
Staff Beverage Industry
May 11, 2026

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.


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Beverage News

Ingredient suppliers unveil masking technology, study results

Vitaquest welcomes Tim Condron as CEO
May 11, 2026

Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.


Read More
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