Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

The launch establishes Horticulture Co.’s products as one of the anchor THC beverage offerings in Circle K beverage sets in authorized markets across the country, establishing THC drinks as a fixture in mainstream convenience retail, the company says.

As part of the program, Circle K will carry exclusive offerings available only in its stores, including the Allen Iverson “Sneaker Box” Variety Pack, a limited-edition, collectible release designed to capture the energy of sneaker culture, the company notes. Packaged to resemble a premium sneaker box, the variety pack blends Iverson’s legendary impact in sports and fashion with the cutting edge of beverage innovation, it says.

The campaign proudly declares: “Circle K Has the REAL AI.” This includes Viola’s Iverson Collection. By aligning the Viola brand with Horticulture Co.’s hemp beverage leadership, the company strengthens its position as a category pioneer.

“Allen Iverson has always been a game-changer — and this program is no different,” said Saf Sadiq, CEO at Horticulture Co., in a statement. “By making our beverages part of the core THC offerings in its stores and tying in exclusive drops like the Sneaker Box, Circle K is setting the pace for this industry. We’re beyond excited for the first phase of this partnership and look forward to developing it further with more innovation and exciting offerings in the future, all with a focus on responsible retailing of this fast-developing segment.”

Rebekah Stevenson, Circle K's head of packaged beverage, stated: “As consumer preferences continue to shift toward wellness-focused and functional products, Circle K is proud to be at the forefront of responsible adult beverage retail in legal markets. Partnering on the national rollout of Allen Iverson’s hemp beverage line with Tempter’s allows us to meet growing demand with a product that aligns with our values: innovation, quality and safety. We’re committed to offering customers new, regulated alternatives in a trusted environment, while leading the way in the evolving beverage space responsibly.”

For Allen Iverson, this is about culture, legacy and innovation, the company says.

 “I've always stood for being authentic and disrupting the game,” Iverson said in a statement. “Now Circle K has the real AI, and with my drinks, we’re giving people something bigger than just a product — it’s culture in a can.”

Viola Iverson CEO, Al Harrington, added: “I’m proud to expand the Viola partnership with Allen into the adult beverage space, leveraging the broad national reach of the Circle K brand. Together, we trailblazed in the regulated industry, and now we’re bringing that same innovation to this market with Horticulture Co. — and this is just the beginning of what’s ahead.”

The program officially launches in Q4 2025 in North Carolina, South Carolina and Florida before a planned expansion across Circle K’s U.S. store network in states where THC products are authorized for sale in 2026.