Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. Cheerwine Holiday Punch has a rich history rooted in Southern culture, with origins tracing back to the 1930s. Traditionally made from a mix of Cheerwine, ginger ale and pineapple juice, the punch has been a centerpiece at holiday gatherings for generations. 

Recognizing its popularity, Cheerwine began offering a ready-to-serve option in a premixed 2-liter version in 2014, making it easier for consumers to enjoy, the company says.

“We’re excited to bring Holiday Punch back to our fans,” said Joy Ritchie Harper, vice president of marketing for Cheerwine and fifth-generation founding family member, in a statement. “The feedback we receive over the years shows how much people look forward to this seasonal staple, which embodies the spirit of holiday celebrations in the South.”

The demand for Cheerwine Holiday Punch has seen steady growth over the past decade, reflecting consumer preferences for seasonal beverages. Seasonal drinks continue to perform well at retail, prompting brands to launch limited-time offerings to capitalize on holiday interest, the company says.

“Successful seasonal offerings feature a distinctive flavor profile evoking cherished memories and family customs,” Harper explained. 

In a twist on tradition, Cheerwine has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market. Building on the success of Cheerwine Ale, which quickly became one of the top brands in NoDa’s portfolio after being introduced in 2023, the launch of Cheerwine Holiday Ale marks an exciting expansion for both brands, the companies note.

“Partnering with Cheerwine to create Holiday Ale is a great chance for two iconic North Carolina companies to come together again,” said Jacob Virgil, director of strategic development for NoDa Brewing Co. “We’re excited to introduce Cheerwine Holiday Ale to our fans and continue our commitment to crafting exceptional, locally inspired beverages.”

Cheerwine Holiday Ale (5.2% ABV) blends the classic Cheerwine flavor with pineapple, all on a base of an American Wheat Ale, and is available in six-packs of 12-ounce cans.

“Collaborating with NoDa on Holiday Ale is a wonderful way to celebrate our beloved Holiday Punch,” Harper said. “The response to Cheerwine Ale was overwhelmingly positive, and we knew we wanted to expand this partnership to create a seasonal beer that people can enjoy alongside Punch.”

Cheerwine Holiday Punch and Holiday Ale are available for a limited time at select retailers in North and South Carolina. Cheerwine Holiday Punch can be found at Food Lion, Harris Teeter, Lowes Foods, Publix, Ingles, Walmart and more.

Over the years, Cheerwine has partnered with popular mixologists and chefs to celebrate the return of Holiday Punch and showcase its versatility. Carrie Morey from Callie’s Hot Little Biscuits and six-time James Beard Award semifinalist Cynthia Wong, among others, have created innovative recipes and cocktails highlighting the unique flavors of Cheerwine and Holiday Punch, further elevating the brand's profile in the culinary world, it notes.