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DrPepper_StrawberriesCream_900.jpg

Dr Pepper adds Strawberries & Cream to lineup

New marketing campaign to debut this spring
February 1, 2023
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Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month.


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Milo’s Tea invests in manufacturing plant in South Carolina

Ready-to-drink tea company to build 110,000-square-foot production facility
January 31, 2023
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Milo’s Tea Co., Bessemer, Ala., announced it will invest more than $130 million initially to build a new manufacturing and distribution facility in Spartanburg County, S.C. In the beginning, this new facility will bring more than 100 jobs to the area. Milo’s expects to break ground by mid-March 2023 and start production of its famous tea and lemonade in fall 2024.


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Drizly, Gopuff join forces for on-demand alcohol delivery

Collaboration brings beverage alcohol delivery from Gopuff to the Drizly marketplace
January 31, 2023
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Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.


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Molson Coors, DraftKings unveil ‘High Stakes’ ad for Super Bowl LVII

Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023
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Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.


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Take a ‘Bae-Cation’ with Parrot Bay Rum

Rum company offering fans a chance to win trip for two
January 27, 2023
One Comment

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.


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Speakeasy Co. raises $6.8 million led by InvestBev

Investment will enable DTC provider to continue growth, support fulfillment model
January 25, 2023
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Speakeasy Co., San Diego, an eCommerce platform for alcohol brands, has received funding for its third seed round, with $6.8 million raised. The funding was led by InvestBev, an investment firm in the industry, with a portfolio including Siempre Tequila and Fyllo.


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BODYARMOR Sports Drink kicks off Operation Homefront partnership

Sports drink brand donates $500,000 to national nonprofit
January 24, 2023
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BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.


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Browne Family Vineyards launches Browne Forest Project Initiative

Program will plant tree for every bottle sold
January 24, 2023
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Premium Washington wine brand Browne Family Vineyards, Seattle, has partnered with environmental nonprofit One Tree Planted to create the Browne Forest Project. For each bottle of Browne Forest Project wine sold, a tree is proudly planted to help restore forests in the Pacific Northwest and beyond.


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Beverage News

Wine Warehouse to join Breakthru Beverage Group

Acquisition is wholesaler’s third in past year
January 17, 2023
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Breakthru Beverage Group, New York, announced that it has signed an agreement to acquire California-based Wine Warehouse, further expanding the company’s footprint to the largest U.S. beverage alcohol market. The transaction is expected to close this spring and is subject to usual and customary closing conditions.


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Simply brand to debut Mixology assortment

Chilled beverage mixers available Jan. 23 in 3 flavors
January 13, 2023
2 Comments

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavors ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.


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February 23, 2023

Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

April 11, 2023

BevOps Fleet Summit

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