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Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are. 

Mr. Pibb, a brand of Atlanta-based The Coca-Cola Co., has teamed up with basketball Hall of Famer Scottie Pippen for a new campaign that challenges perceptions and celebrates individuality, the brand says.

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

Chobani’s brand La Colombe is making a significant investment in West Michigan with a multi-phase expansion of its plant in Norton Shores.

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.

Death Wish Coffee Co. announced the release of a limited-edition collector’s box inspired by Season 2 of Marvel Television’s “Daredevil: Born Again,” streaming March 24 on Disney+.