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Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co. 

Candy Can announced the launch of two new flavors inspired by the sour candy brand Toxic Waste. The collaboration introduces Toxic Waste Sour Apple and Toxic Waste Blue Razz to the Canadian market.

2 Towns Ciderhouse is cranking up the volume with its newest seasonal release: Sled Zeppelin, a 6.9% ABV limited-edition hard cider. 

Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.

This Black Friday (Nov. 28), Pepsi is dropping a limited online release of Pepsi Prebiotic Cola before it hits store shelves early next year, it says.

STARRY is kicking off the holiday season with the return of STARRY Cranberry Blizz. 

The brand’s original convicts share how their thirsts were brutally dismembered by Murder Man years ago.

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Tropicana Brands Group (TBG), Chicago, announced the appointment of Paul Chibe as CEO. Glen Walter will remain with the company in an advisory role through the end of the year.

Volio Imports, New York, a leading national importer of premium Italian wines, announced the addition of Marengo to its growing portfolio of Italian producers.