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Home » Topics » Beverage News

Beverage News
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ROAR Organic Dragon Fruit Punch

ROAR Organic releases Dragon Fruit Punch variety

Hydration beverage announces partnership with Plastic Bank
Staff Beverage Industry
February 19, 2025

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.


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BI Supplier's News

BroadRange Logistics launches $4 million incentive

Program aims to aid businesses, provide flexibility
Staff Beverage Industry
February 19, 2025

Designed specifically for companies that require more than 350,000 square feet of warehouse space, the initiative allows BroadRange to provide state-of-the-art facilities and empower businesses to “maintain operational control while avoiding the complexities of ownership,” the company adds.


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SimplyPop_900.jpg

Coca-Cola Co. enters prebiotic soda market

Simply Pop to debut in 5 flavors later this month
Staff Beverage Industry
February 18, 2025

The Coca-Cola Co., Atlanta, unveiled its first-ever prebiotic soda: Simply Pop. Made with real fruit juice and no added sugar, Simply Pop is launching with five flavor variants — offering support for gut health and immune function, the company says.    


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MeganTheeStallion_Tequila_900.jpg

Megan Thee Stallion launches premium tequila brand

Chicas Divertidas includes 'smooth, sultry and premium' Blanco, Reposado
Staff Beverage Industry
February 18, 2025

A dagger-pierced heart crowns the bottle, highlighting the brand’s essence: keep it cute, classy and cut-throat.


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OLIPOP

OLIPOP valuation reaches $1.85 billion following Series C funding

Modern soda brand secures $50 million in funding led by J.P. Morgan Private Capital
Staff Beverage Industry
February 12, 2025

OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.


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Paris Hilton Vitapod.png

Paris Hilton teams up with Vitapod for on-the-go beverage

New line available exclusively at Walmart
Staff Beverage Industry
February 11, 2025

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.


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Beverage News

Report shows spirits market navigating marketplace challenges

Distilled Spirits Council highlights category maintains market share, cautions of tariffs
Staff Beverage Industry
February 11, 2025

The Distilled Spirits Council (DISCUS) reported that U.S. spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts.


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Boylan Bottling

Boylan Bottling reaffirms American manufacturing commitment

Soft drink manufacturer highlights US-made glass for products
Staff Beverage Industry
February 10, 2025

Boylan Bottling Co., New York, reaffirmed its commitment to American manufacturing, with all products produced using 100% U.S.-sourced components and raw materials.


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Beverage R&D News

Ingredient market sees new releases, facility expansion

Monin release new flavors lines
February 10, 2025

Ingredient manufacturers develop new lines, invest in new facilities.


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group of young people drinking at a restaurant

CPG brands, retailers adapting to Generation Z, Alpha needs

Technology entices Gen Z, while Gen Alpha sees direct spending impact grow
Jessica Jacobsen
Jessica Jacobsen
February 7, 2025

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?



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