Beverage News

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Ahead of the holiday season, beverage-makers have launched limited-time or new products.

Schlafly Beer, St. Louis, announced the return of Christmas Ale (8% ABV), a nostalgic holiday celebratory beer that is making its return to the craft brewery’s portfolio after a seven-year hiatus. 

Maker’s Mark announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend Bam & Marilyn’s 1 of 1. 

This year’s SupplySide West featured 19,000 registered participants. The show took place in Las Vegas from Oct. 28 through Oct. 31 and featured more than 1,500 exhibitors from more than 80 countries around the world. 

Chicago-based Circana released its new Circana Compass insights. The insights provide an update on the performance of the global food and beverage industry, as well as an outlook for the year ahead.

Athletic Brewing Co., Milford, Conn., announced the second installment in its series of limited-edition brews with Netflix.

Consumers can quite literally match the boldness of their favorite cold brew and prove that the cold weather won’t stop them from enjoying it, the company says. 

Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.

Skrewball Peanut Butter Whiskey, a brand of Pernod Ricard USA, New York, announced a partnership with rapper Yung Gravy to “Skrew the usual” holiday traditions. For a limited time, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, “because nothing screams holiday tradition more than mom’s turkey baster.”

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes.