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STARRY is kicking off the holiday season with the return of STARRY Cranberry Blizz. 

The brand’s original convicts share how their thirsts were brutally dismembered by Murder Man years ago.

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Tropicana Brands Group (TBG), Chicago, announced the appointment of Paul Chibe as CEO. Glen Walter will remain with the company in an advisory role through the end of the year.

Volio Imports, New York, a leading national importer of premium Italian wines, announced the addition of Marengo to its growing portfolio of Italian producers.

PACK EXPO Las Vegas 2025, welcomed more than 30,000 attendees and 20,000 exhibitor personnel for a total of 50,000 packaging and processing professionals in attendance.

Monster Energy has unleashed yet another flavor in its Ultra lineup: Ultra Wild Passion.

Phorm Energy announced its nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor energy drink.

Ingredient suppliers announced new platforms and flavors that support beverage innovations.

Halfday, the better-for-you iced tea brand, has launched a limited-edition Cranberry flavor just as the holiday season starts to get underway.