Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer
Collab extends to the racetrack with co-branded paint scheme for NASCAR

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.
With a 4.7% ABV, the collaboration beer delivers a bright, tangy profile that balances the maltiness of PBR's classic lager with the crisp, dill-forward punch that tastes like Grillo’s, the companies say.
“I don’t think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back,” said Rachel Keeton, senior brand director at Pabst, in a statement. “We’re taking that ritual and making it official with Grillo’s. It’s exactly as good as it sounds.”
Mark Luker, chief commercial officer at Grillo’s added: “We’ve been working on this collab for quite some time, and we’re pumped to see it come to life. PBR has been a great partner, and this collaboration delivers a crisp, refreshing blend of both brands. We’re excited for beer and pickle lovers to try it.”
The collaboration also will extend to the racetrack. On April 21, Grillo’s and PBR will unveil a co-branded paint scheme for a car in the NASCAR Cup Series Jack Link’s 500 at Talladega Superspeedway, creating a bold, high-visibility moment that showcases the partnership.
PBR x Grillo’s Pickle Beer will be available at retailers nationwide, including Walmart, Albertsons, Safeway, Publix, Food Lion, Total Wine & More, GoPuff, KwikTrip and other retailers, starting May 4, while supplies last.
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