Dirty Mountain Dew is officially on shelves. The dirty soda-inspired drink from Mountain Dew is available now at retailers nationwide in 20-ounce single bottles and 12-packs of 12-ounce cans, alongside Dirty Mountain Dew Zero Sugar. 

Dirty Mountain Dew reimagines the dirty soda space through a distinctively Mountain Dew lens, with brand’s iconic citrus foundation meets a creamy finish, the company says. Dirty Dew brings that indulgent, creamy profile into a modern format without the setup or the wait, it adds.

The dirty soda trend, built on flavored syrups, cream and customization, has grown from a regional phenomenon into one of the defining consumer beverage movements of recent years. Searches for “dirty soda” on Yelp have surged more than 600% year over year, according to Yelp Trend Tracker (October 2024) citing Yelp Trends & Insights. By translating a made-to-order experience into a ready-to-drink format at major retailers, Dirty Mountain Dew answers the growing consumer appetite for indulgent options without the friction, it notes.

“Mountain Dew has always led where flavor goes next, and dirty soda is exactly that moment,” said Michael Smith, vice president of marketing for Mountain Dew at PepsiCo Beverages U.S., in a statement. “Dirty Mountain Dew takes our iconic citrus flavor and makes it bold and refreshing in a whole new way ― a bold, creamy ready-to-drink experience that's exactly what Dew fans have been waiting for.”

Starting April 29, Mountain Dew is partnering with DashMart, DoorDash's convenience delivery channel, to give fans an easy way to get Dirty Mountain Dew delivered straight to their doorstep. With just a few taps in the DoorDash app, consumers can add Dirty Mountain Dew as a free item to their DashMart cart and experience the brand’s dirty soda-inspired twist without leaving home. Free sampling is available while supplies last, with a limit of one offer for each consumer, it notes.

The DashMart experience will be available in select markets: Salt Lake City, Detroit, San Diego, Huntsville, Toledo, Chattanooga, Sarasota, Grand Rapids, Fresno, Kansas City, Tampa and Las Vegas. Dirty Mountain Dew also is available now at retailers nationwide.

Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar are on shelves now in 20-ounce single bottles and 12-packs of 12-ounce cans at retailers nationwide.