Beverage News

Toasts Not Tariffs Coalition issues statement on Canadian import ban

Tue, 29 Sep 2026 09:15:00 -0400

An import ban on certain Canadian products went into effect Sept. 29. Among the products included in the ban are certain beverage alcohol products of Canada.

Liquid I.V. launches newest limited-edition flavor

Tue, 29 Sep 2026 08:00:00 -0400

Liquid I.V. has launched its newest limited-edition flavor: Hydration Multiplier Blood Orange.

Red Bull Advent Calendar returns for 2026

Mon, 28 Sep 2026 09:30:00 -0400

Red Bull announced the Red Bull Advent Calendar for 2026, a limited time offering available beginning Sept. 28.

Halfday launches Crisp Apple Tea

Fri, 25 Sep 2026 14:45:00 -0400

Halfday, the better-for-you iced tea brand made with prebiotics, is expanding its flavors with Crisp Apple Tea, a seasonal brew that brings the whole apple orchard feeling into a can.

Milo’s Tea surpasses $1 billion in annual retail sales

Thu, 24 Sep 2026 17:00:00 -0400

Milo's Tea Co. Inc., Birmingham, Ala., announced it has surpassed $1 billion in annual retail sales, based on Circana data for 52 weeks ending Sept. 6 a milestone reached ahead of the company’s own projection of year-end 2027.

Shock Top, Spirit Halloween announce collaborations

Wed, 23 Sep 2026 11:00:00 -0400

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

C4 puts twist on energy with All Hopped Up

Wed, 23 Sep 2026 00:00:00 -0400

C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of orange.

Matchi launches Protein Matcha Lattes

Tue, 22 Sep 2026 00:00:00 -0400

Matchi Global LLC, Alexandria, Va., announced the launch of Matchi, a new line of canned protein matcha lattes.

Faygo brings back fan-favorites soft drinks for fall

Mon, 21 Sep 2026 10:30:00 -0400

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

Coffee tops beverage charts again, specialty coffee hits new high

Fri, 18 Sep 2026 00:00:00 -0400

The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

GHOST, A&W Root Beer reimagine energy with new root beer flavor

Tue, 15 Sep 2026 00:00:00 -0400

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Southern Glazer’s report names growth opportunities

Fri, 11 Sep 2026 08:00:00 -0400

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

OLIPOP releases limited-edition flavor

Thu, 10 Sep 2026 15:00:00 -0400

OLIPOP launched a new, limited-edition flavor: Caramel Apple, inspired by one of the season’s most iconic treats.

BUM Energy teams up with country star Ella Langley

Thu, 10 Sep 2026 12:00:00 -0400

BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.

Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey

Tue, 08 Sep 2026 08:30:00 -0400

Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.

Culture Pop Soda launches Sparkling Apple

Tue, 08 Sep 2026 00:00:00 -0400

Culture Pop Soda is welcoming fall with the launch of its limited-edition Sparkling Apple.

Bardstown Bourbon Co. reveals 2026 annual releases

Tue, 01 Sep 2026 17:00:00 -0400

Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Tue, 01 Sep 2026 00:00:00 -0400

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

IFT FIRST addresses top issues in food science

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 01 Sep 2026 00:00:00 -0400

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

Red Bull Fuji Apple & Ginger joins permanent lineup

Mon, 31 Aug 2026 00:00:00 -0400

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

Fri, 28 Aug 2026 00:00:00 -0400

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

PACK EXPO International 2026 spotlights sustainability

Thu, 27 Aug 2026 00:00:00 -0400

Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action.

SONIC unveils banana collection

Thu, 27 Aug 2026 00:00:00 -0400

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

USANA unveils protein, creatine and electrolyte drink mix

Wed, 26 Aug 2026 12:00:00 -0400

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

SUNNYD unveils mystery beverage

Wed, 26 Aug 2026 00:00:00 -0400

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros brings back fall favorites, debuts autumn addition

Wed, 26 Aug 2026 00:00:00 -0400

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry.

Beverages becoming growth drivers for restaurants

Tue, 25 Aug 2026 09:00:00 -0400

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report.

SONIC debuts ‘Hotumn’ drink lineup

Tue, 25 Aug 2026 00:00:00 -0400

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says.

Mountain Dew, Trolli announce Mango Pineapple Punch release

Mon, 24 Aug 2026 09:00:00 -0400

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Sazerac enters the soju category with launch of DALHO

Wed, 19 Aug 2026 00:00:00 -0400

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.