Beverage News

Sazerac announces partnership, investment in 818 Tequila

Wed, 29 Apr 2026 09:17:00 -0400

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.

McDonald's unveils lineup of Refreshers, Crafted Sodas

Tue, 28 Apr 2026 14:31:00 -0400

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke and Hi-C Orange with the launch of six new specialty drinks — three new Refreshers and three crafted sodas coming to restaurants nationwide, beginning May 6.

Fireball Whisky gives Teacher Appreciation Week new meaning

Mon, 27 Apr 2026 13:05:00 -0400

This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.

Columbia, RNDC enter LOI for Pacific Northwest distribution rights

Mon, 27 Apr 2026 12:45:00 -0400

Columbia Distributing and Republic National Distributing Company (RNDC) announced that they have entered into a non-binding letter of intent outlining proposed terms for Columbia to acquire certain wine and spirits distribution rights in Oregon and Washington, along with an asset arrangement in Alaska that would support a potential expansion of its Pacific Northwest footprint.

Red Bull unveils Summer Edition flavor

Mon, 27 Apr 2026 09:00:00 -0400

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

Blake's Hard Cider celebrates America's 250th anniversary with adventure giveaway

Thu, 23 Apr 2026 13:55:46 -0400

In addition to the patriotic packaging, Blake’s is celebrating with a nationwide sweepstakes aiming to fuel summer adventures.

PLEZi Hydration relaunches with Stephen and Ayesha Curry

Wed, 22 Apr 2026 16:34:12 -0400

PLEZi Hydration sets a new standard for sports hydration by real fruit juice flavor and elite performance benefits, the brand says.

American Beverage highlights 2026 recycling investments

Wed, 22 Apr 2026 09:00:00 -0400

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Tue, 21 Apr 2026 14:23:00 -0400

Miller Lite, a brand of Molson Coors Beverage Co., Chicago, and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Capri Sun introduces electrolyte enhanced drink

Tue, 21 Apr 2026 08:25:00 -0400

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.

Lagunitas, Pinter pair up to bring beers home

Mon, 20 Apr 2026 10:37:07 -0400

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.

Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer

Tue, 14 Apr 2026 13:00:00 -0400

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

Mon, 13 Apr 2026 12:30:00 -0400

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer unveils Believe, USA contest

Fri, 10 Apr 2026 10:00:00 -0400

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Partnerships excite ingredient market

Fri, 10 Apr 2026 00:00:00 -0400

Ingredient suppliers are forming strategic partnerships to support the development and commercialization of new ingredients.

Keurig Dr Pepper acquires JDE Peet’s

Tue, 07 Apr 2026 13:00:00 -0400

Keurig Dr Pepper Inc., Burlington, Mass. And Frisco, Texas, and JDE Peet’s N.V., Amsterdam, jointly announced that KDP has acquired 96.22% of the Shares of JDE Peet’s in the Offer. The transaction marks a major milestone in the company’s strategic transformation and long term growth agenda.

Dirty Mountain Dew hits shelves nationwide

Tue, 07 Apr 2026 10:30:00 -0400

The dirty soda-inspired drink from Mountain Dew is available now at retailers nationwide in 20-ounce single bottles and 12-packs of 12-ounce cans, alongside Dirty Mountain Dew Zero Sugar.

Treat inspiration reigns at Natural Products Expo

Mon, 06 Apr 2026 00:00:00 -0400

Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 3-6 at the Anaheim Convention Center.

The Beverage Forum returns for 31st edition

Fri, 03 Apr 2026 13:00:00 -0400

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.

Saint James Iced Tea, tarte cosmetics announced collaboration

Fri, 03 Apr 2026 07:00:00 -0400

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

Coca-Cola unites foodservice partners in latest campaign

Thu, 02 Apr 2026 13:00:00 -0400

Coca-Cola is debuting its new U.S. campaign, “And a Coke,” built on a the cultural norm that nothing completes a meal like a Coke, the company says.

GALLO completes acquisition of Four Roses Bourbon

Thu, 02 Apr 2026 11:20:00 -0400

GALLO has finalized an agreement with Kirin Holdings to acquire Four Roses Bourbon, bringing the American bourbon brand back under U.S. family ownership for the first time in 83 years.

US spirits exports decline 3.8% in 2025

Wed, 01 Apr 2026 14:00:00 -0400

U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled Spirits Council of the United States (DISCUS).

The world’s largest BuzzBallz makes its debut

Wed, 01 Apr 2026 00:00:00 -0400

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform

Tue, 31 Mar 2026 13:00:00 -0400

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.

Mr. Pibb, Scottie Pippen team up for new campaign

Fri, 27 Mar 2026 09:38:36 -0400

Mr. Pibb, a brand of Atlanta-based The Coca-Cola Co., has teamed up with basketball Hall of Famer Scottie Pippen for a new campaign that challenges perceptions and celebrates individuality, the brand says.

Oskar Blues unveils Dale’s mix pack, limited-release beer

Thu, 26 Mar 2026 16:00:00 -0400

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

Chobani expands La Colombe plant in West Michigan

Wed, 25 Mar 2026 16:46:57 -0400

Chobani’s brand La Colombe is making a significant investment in West Michigan with a multi-phase expansion of its plant in Norton Shores.

Molson Coors acquires Atomic Brands, Monaco Cocktails

Mon, 23 Mar 2026 16:00:00 -0400

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

Athletic Brewing Co., Arsenal team up to launch Clock End Brew

Mon, 23 Mar 2026 00:00:00 -0400

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.