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Dunkin Sabrina Carpenter

Sabrina Carpenter reunites with Dunkin' for Strawberry Daydream Refresher

Popstar's latest collab with Dunkin' features dreamy summer sips
Staff Beverage Industry
June 25, 2025

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.


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Coors Light Cold Tux

Coors Light keeps the wedding party chill with Cold Tux

Tuxedo features built-in cooling technology
Staff Beverage Industry
June 25, 2025

“Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.


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Acosta Shopper Study

State of the Shopper survey reflects complex market

Acosta Group study finds that tariff concerns highest on food and beverage purchases
Staff Beverage Industry
June 24, 2025

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 


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PepsiCo.jpg

PepsiCo advances AI agenda

Company to deploy Salesforce’s digital platform Agentforce
Staff Beverage Industry
June 24, 2025

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. 


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Bolthouse Farms with Tajin

Bolthouse Farms, Tajín launch Mangonada Smoothie

Limited-edition smoothie hits shelves in time for summer
Staff Beverage Industry
June 23, 2025

Bolthouse Farms, Bakersfield, Calif., and iconic chile-lime seasoning brand Tajín, Houston, Texas, have teamed up to deliver the limited-edition Mangonada Smoothie with Tajín.


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Smirnoff Sunny Days Pack

Smirnoff ICE offers consumers Sunsurance

Campaign giveaway coincides with Sunny Days Variety Pack release
Staff Beverage Industry
June 19, 2025

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 


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Truly Pool Party Variety Pack

Truly Hard Seltzer unveils limited-edition Pool Party Variety Pack

‘Truly Rain Check’ program awards consumers $20 Venmo payment for Fourth of July weekend
Staff Beverage Industry
June 18, 2025

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says. 


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BlueYonder

Consumer survey highlights changing shopping habits

Blue Yonder survey finds 33% indicate reducing alcohol purchases in face of inflation
Staff Beverage Industry
June 17, 2025

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are influencing grocery spending and broader consumer behavior across generations and regions. 


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Cointreau_AubreyPlaza

Cointreau, Aubrey Plaza launch 'Any Tequila' campaign

Satirical campaign serves as a reminder to 'make a Margarita MargaRight'
Staff Beverage Industry
June 13, 2025

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it is Cointreau that makes a Margarita MargaRight.


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Halfday Tropical Tea

Halfday launches limited-edition Tropical Tea flavor

Special release available exclusively at Whole Foods, Amazon
Staff Beverage Industry
June 12, 2025

Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.


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April 16, 2025

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