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Molson Coors debuts Simply Spiked Lemonade

Simply Spiked Lemonade variety pack to hit shelves in June
May 4, 2022
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Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.


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Cheribundi releases Immunity and Sleep Concentrates

May 4, 2022
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Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep. 


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Essentia Water’s Stop for Nothing campaign promotes sense of renewal

Campaign features dynamic roster of athletes, entertainers
May 2, 2022
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Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.


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Truly taps Dua Lipa for new variety pack

Truly Poolside Variety Pack features cocktail-inspired flavors
May 2, 2022
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Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.


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Muscle Milk, Candace Parker partner for Own Your Strength campaign

Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022
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Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.


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Lone River Beverage releases Margarita-style variety

Ranch Rita portfolio at major retailers nationwide this month
April 26, 2022
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Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV. 


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Operations, fleet professionals gather for BevOps Fleet Summit

Education highlights state of industry, alternative fuels
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Jessica Jacobsen
April 25, 2022
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The BevOps Fleet Summit welcomed attendees to its return to in-person with the 15th annual conference, which took place March 22-24 at the M Resort in Henderson, Nev.
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Beverage News

Consumer demand for premium spirits soars in the US on-premise

April 21, 2022
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Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.


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Budweiser launches The Energy Collective to connect the world with renewable electricity

Collective helps provide renewable electricity to bars, music venues and stadiums
April 21, 2022
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Budweiser, a global brand of AB InBev, Leuven, Belgium, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero emissions across its value chain by 2040.


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Beverage industry trends premiere at drinktec 2022

April 21, 2022
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The question of personal well-being is becoming more and more of an everyday topic. These changes in consumers’ desires can also be seen by the beverage and liquid food industry.
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