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Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 

Anheuser-Busch announced a $20 million investment in its operations in St. Louis and Arnold, Mo. The investment aims to upgrade brewery and packaging equipment to fuel production of Michelob ULTRA.

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

Ingredient suppliers announced clinical study results as well as manufacturing facility expansions.

BeatBox Beverages is bringing vacation mode just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape, it says.

For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2025 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.

Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs. 

The Coca-Cola Co. welcomed attendees from the National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, to highlight its latest release dispenser formats and technology.

Torani data reveals dirty soda is redefining America’s next build-your-own beverage era.

Slice Soda, a brand Suja Life Inc., Oceanside, Calif., announced the newest addition to its fizzy family of flavors: Pineapple, which is available at Albertsons locations nationwide.