Dr. Pepper Snapple Group Inc. (DPS), Plano, Texas, released its first corporate social responsibility report, a document that outlines five-year goals for sustainability, health and wellness, philanthropy, workplace environment and
The Coca-Cola Co., Atlanta, announced a distribution agreement with the Dr Pepper Snapple Group, Plano, Texas, for certain DPS brands in Coca-Cola Enterprises’ (CCE) territory as well as the addition
The Gatorade Co., Chicago, a division of PepsiCo, announced that its G Series Pro line of professional level sports nutrition beverages and bars is now available at Dick’s Sporting Goods.
Package makeovers have become increasingly popular during the economic downturn as a tactic to refresh a brand for consumers. This month, Minute Maid, Miller High Life and Arizona Iced Tea
Jones Soda Co., Seattle, will distribute its sodas in Wal-Mart’s approximately 3,800 U.S.-based stores. The partnership increases Jones’ total retail outlet distribution by nearly 10 percent, the company said. Jones
PepsiCo, Purchase, N.Y., plans to invest an additional $2.5 billion in China during the next three years. The newly announced investment is in addition to the $1 billion investment the
Snapple, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, will offer two teas created by the finalists of television’s “The Celebrity Apprentice,” musician Bret Michaels and actress Holly
Odwalla, Half Moon Bay, Calif., launched its third annual Plant a Tree Program, which is a partnership between The Coca-Cola Co.-owned juice brand and America’s State Parks. The program allows
The Healthy Weight Commitment Foundation (HWCF) joined First Lady Michelle Obama and the Partnership for a Healthier America in announcing its new pledge to reduce 1.5 trillion calories by the
Powerade will feature Guillermo “Memo” Ochoa, the star goalkeeper for the Mexican national soccer team in its first integrated marketing campaign created exclusively for U.S. Hispanic consumers. Powerade Latino, as
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