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Home » Topics » Beverage News

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Crystal Light Vodka Refreshers.png

Crystal Light unveils Vodka Refreshers

New offerings to hit shelves at select retailers this month
Staff Beverage Industry
March 4, 2025

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.


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1-hour ENERGY.png

5-hour ENERGY launches 1-hour ENERGY ahead of Daylight Saving Time

Brand teams up with Flavor Flav to help bring extra boost of energy
Staff Beverage Industry
March 3, 2025

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.


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Popwell Prebiotic Soda.png

Talking Rain Beverage Co. unveils cold-crafted prebiotic soda line

Soda lineup includes caffeinated, caffeine-free options
Staff Beverage Industry
February 28, 2025

Preston, Wash.-based Talking Rain Beverage Co., makers of Sparkling Ice, unveiled Popwell, a new prebiotic and immunity-supporting beverage. 


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Jameson_Triple_Triple_900.jpg

Jameson Irish Whiskey launches Jameson Triple Triple

Whiskey brand encourages consumers to celebrate St. Patrick's Day all season long
Staff Beverage Industry
February 27, 2025

The new whiskey is triple distilled, triple cask matured and the latest permanent addition to the brand’s portfolio. 


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Spindrift Soda

Spindrift launches Spindrift SODA

Each soft drink variety contains 20% not-from-concentrate juice
Staff Beverage Industry
February 24, 2025

Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.


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Celsius Alani Nu

Celsius Holdings to acquire Alani Nu

Acquisition combines energy drink brands to create leading better-for-you, functional lifestyle platform
Staff Beverage Industry
February 20, 2025

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 


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Nutrl_Lime_900.jpg

NÜTRL will ‘Keep It Tasty’ in new campaign, highlight new flavor

NÜTRL Lime joins lineup, latest campaign
Staff Beverage Industry
February 20, 2025

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.


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PKN_Zero_900.jpg

PKN launches PKN Zero pecan milk

Non-dairy milk made without gums, added sugar or other additives
Staff Beverage Industry
February 20, 2025

Austin-based pecan milk brand PKN launched PKN Zero. The new non-dairy milk is a nutritious milk with a subtle taste of roasted pecans, with a butter texture free of gums, added sugar and other additives, the company says.


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BI Supplier's News

Nikola Corp. initiates Chapter 11 sale process

Company pursues value-maximizing sale transaction for operations
Staff Beverage Industry
February 19, 2025

Nikola also filed a motion seeking authorization to pursue an auction and sale process under Section 363 of the U.S. Bankruptcy Code.


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ROAR Organic Dragon Fruit Punch

ROAR Organic releases Dragon Fruit Punch variety

Hydration beverage announces partnership with Plastic Bank
Staff Beverage Industry
February 19, 2025

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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Products

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