Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.
5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.
Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.
Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.
Austin-based pecan milk brand PKN launched PKN Zero. The new non-dairy milk is a nutritious milk with a subtle taste of roasted pecans, with a butter texture free of gums, added sugar and other additives, the company says.
ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.