BeatBox launches Xtreme Sour Black Cherry
Limited-time flavor available nationwide while supplies last
BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.
Packed in BeatBox’s signature resealable carton, Xtreme Sour Black Cherry — the newest addition to the BeatBox lineup — starts with a rush of juicy, jammy cherry flavor before delivering a punch of Xtreme sourness, the company says.
“We talk to our fans all year and know they are looking for new and unexpected flavor experiences,” said Justin Fenchel, CEO and co-founder of BeatBox, in a statement. “Xtreme Sour Black Cherry is the result of that ongoing conversation. This launch is all about pushing flavor further and creating a taste experience that's impossible to ignore.”
The limited-time offering joins the brand’s portfolio of party-ready flavors that have helped make BeatBox one of the fastest-growing brands in flavored alcohol beverages, it notes.
Following its debut with consumers and festivalgoers at Lollapalooza, Xtreme Sour Black Cherry is available nationwide while supplies last.
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