SONIC debuts ‘Hotumn’ drink lineup
New social campaign celebrates fall-flavor launch
SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says.
SONIC’s Hotum lineup gives guests all the cozy flavors they crave this time of year, but serving them the way late-summer weather demands: ice cold. Available at participating locations nationwide and in the SONIC App, Hotumn celebrates that familiar stretch of the year when consumers are ready for pumpkin patches, crunchy leaves and fall flavors, but the forecast is still stuck in summer, it notes.
The limited-time lineup includes:
• Cherry Pie made with Coke: A blend of cherry and vanilla flavors and sweet cream infused in Coca-Cola, topped with a cherry.
• Blueberry Pie made with Dr Pepper: A blend of blueberry puree, vanilla flavor and sweet cream infused in crisp Dr Pepper
• Harvest Berry made with Sprite: A blend of wildberry puree, cranberry and vanilla flavors infused in crisp Sprite.
• Cranberry Orchard Sweet Tea: A blend of peach puree and cranberry flavor infused in freshly brewed Sweet Iced Tea
Consumers can find the Hotumn drink lineup in the SONIC App for easy ordering.
“SONIC has been serving up fun, customizable drinks long before dirty sodas became a trend,” said Ryan Dickerson, chief marketing officer at SONIC, in a statement. “In many parts of the country, it’s still way too hot for a steaming latte. We saw an opportunity to join the fall beverage conversation in a fun way and bring a little SONIC personality to a seasonal tradition people look forward to every year. We’re putting our own spin on what a fall drink moment can look like with Hotumn — and it’s not a hot drink.”
No one understands this phenomenon better than Caitlin Covington, whose iconic fall photos have become one of the internet's most recognizable signals that autumn has arrived, the company says. That’s why SONIC partnered with Covington to officially declare the start of Hotumn, a season for people whose hearts say hayrides, but whose weather apps say heat advisory.
In a new social campaign, Covington humorously recreates one of the most beloved and recognizable photos while sipping the new SONIC Hotumn drink lineup, proving that even if it's still hot outside, it’s never too early to embrace fall flavors, the company says.
The limited-time Hotumn drink lineup is available at participating locations nationwide and under the Hotumn Drinks section of the SONIC App.
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