Articles by Lauren Sabetta

Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.

Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.

With convenience and wellness trends driving interest in the creamers and dairy drinks markets, experts note that these segments are benefiting from consumers’ desire for beverages that are naturally nutritious.

As consumers seek economical health solutions and value-aligned brands amid the rising cost of living, experts note that for drug and dollar store chains, convenience and affordability remain key drivers for growth.

As SKU proliferation continues to impact the beverage industry, experts highlight how case packing and wrapping solutions can enhance overall line performance.

During its first Honey R&D Summit of the year, the National Honey Board (NHB) detailed the magnificence of honeybees and why the ingredient is not just a typical sweetener, but a functional powerhouse.

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.