Articles by Lauren Sabetta

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.

Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.

Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.

With convenience and wellness trends driving interest in the creamers and dairy drinks markets, experts note that these segments are benefiting from consumers’ desire for beverages that are naturally nutritious.

As consumers seek economical health solutions and value-aligned brands amid the rising cost of living, experts note that for drug and dollar store chains, convenience and affordability remain key drivers for growth.

As SKU proliferation continues to impact the beverage industry, experts highlight how case packing and wrapping solutions can enhance overall line performance.