Articles by Lauren Sabetta

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

With SKU growth, lightweighting, and product safety issues impacting can filling and seaming equipment, experts discuss how advancements in technology are giving producers flexibility without sacrificing quality.

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.

Ease, transparency and personalization are consumer priorities impacting omnichannel shopping, and eCommerce is delivering on all three. 

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

As wellness trends continue to be at the forefront of beverage innovation, experts highlight how brands are leveraging tea’s broad spectrum of functional properties. 

A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously. 

No matter the challenge, Harlen Wheatley, master distiller at Buffalo Trace, highlights how the Distillery’s uncompromised dedication to whiskey-making has shaped the American spirits industry.

When it comes to nuts, seed and plant milks, experts note that although the market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

When it comes to empowering women within beverage operations, women leaders in the industry highlight the opportunities that help recruit, retain, and further engage this demographic.