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Home » Authors » Lauren Sabetta

Articles by Lauren Sabetta

Pumpkin Spice Latte
Between Drinks

Pumpkin spice season isn’t going anywhere

Beverage-makers bring seasonal drink to alcohol aisle, add natural spin
Sabetta-Lauren.jpg
Lauren Sabetta
September 3, 2024

As the pumpkin spice market is primarily driven by changing consumer preferences toward new and unique flavors, beverage-makers are developing pumpkin spice flavor concentrates, syrups and powders for customization into an array of beverages.


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INX NW350 printer

Labeling equipment’s advancements adapt to sustainability trends

Digital technologies work to address evolving container sizes, energy usage
Sabetta-Lauren.jpg
Lauren Sabetta
August 29, 2024

As sustainability is a driving force for change in labeling materials for beverage packaging, experts highlight how labeling equipment is evolving to support these trends.


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Warehouse high capacity pallet jack

Lift truck solutions work to transform warehouse operations

Safety, efficiency key to operational success in beverage warehouses
Sabetta-Lauren.jpg
Lauren Sabetta
August 28, 2024

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.


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Sparkling Ice Starburst
Special Report

Licensing brings marketing advantages, consumer engagement

Economic opportunities prove to be beneficial for licensee, licensor
Sabetta-Lauren.jpg
Lauren Sabetta
August 27, 2024

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.


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Zing Zang Cocktail Mixes

Beverage labels help brands connect with consumers

Sustainability, premiumization drive labeling material innovations
Sabetta-Lauren.jpg
Lauren Sabetta
July 30, 2024

Aside from aesthetics, beverage manufacturers are increasingly looking for labeling materials that support sustainability to stand out from the crowd.


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BJ’s Wholesale Club

Value, consumer savings drive growth for club stores

Private label brands help drive shopper loyalty within channel
Sabetta-Lauren.jpg
Lauren Sabetta
July 29, 2024

The value proposition presented by warehouse clubs — offering lower average costs per item through bulk buying — prompts a jump in sales share for major warehouse club stores, research shows.


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Odyssey Mushroom Elixir flavors

Energy drink category expands offerings, appeals to broader base

Sugar reduction, health and wellness trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
July 25, 2024

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.


Read More
cold brew coffee
Between Drinks Column

Specialty coffee consumption reaches 13-year high, study shows

Consumer trends prompt new product innovations
Sabetta-Lauren.jpg
Lauren Sabetta
July 17, 2024

A survey conducted by Dig Insights and released in partnership with the National Coffee Association (NCA) and Specialty Coffee Association (SCA) reveals that adult coffee consumption hit a two-decade high.


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Mooala Single Serve Banana Milks

2024 State of the Beverage Industry: Total milk looks to stabilize volume declines

Flavored milks continue to see growth in dairy drinks segment
Sabetta-Lauren.jpg
Lauren Sabetta
July 9, 2024

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.


Read More
Pop & Bottle Cold Brew Coffee

2024 State of the Beverage Industry: Coffee, RTD coffee category recalibrate to meet consumer trends

Gen Z, sustainability and convenience hold influence on coffee market
Sabetta-Lauren.jpg
Lauren Sabetta
July 9, 2024

This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences. 


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