Articles by Lauren Sabetta

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.

In the beverage market, new product trends focused on premiumization are impacting colored ends and tabs.

Generally well-liked by a broad range of consumers, experts highlight how formulators are balancing classic flavors’ sweet profiles with functionality as taste remains king.

The beverage experts at Flavorman have released their 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year.

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

As more consumers seek beverages that support a healthy lifestyle, experts highlight how functional beverage trends are impacting contract manufacturing.

In the wake of devastation caused by Hurricanes Helene and Milton, spirit brands step up to the plate to lend a helping hand to communities impacted.

Despite inflation contributing to volume declines for juice and juice drinks, beverage-makers innovate with flavor and sweetener systems to keep the category fresh.

Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird Hardwater, highlights how the brand differentiates itself in a saturated market.

As the Federal Reserve enacted its first interest rate cuts since the pandemic, an industry expert highlights how leasing enables operations to optimize costs and boost operational efficiency.