Articles by Lauren Sabetta

When it comes to nuts, seed and plant milks, experts note that although the market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

When it comes to empowering women within beverage operations, women leaders in the industry highlight the opportunities that help recruit, retain, and further engage this demographic.

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol. 

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

Inspired by Finland’s deep cultural connection with mushroom coffee, Four Sigmatic Founder Tero Isokauppila set out to launch the Original Mushroom Coffee in 2012.

Within the beverage industry, packaging materials play a crucial role in sustainability; as such, bag-in-box (BIB) and carton companies are working toward creating more environmentally friendly packages.

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.