Articles by Lauren Sabetta

As state-by-state laws often vary, making national expansion and product standardization of THC beverages challenging, brand representatives highlight the efforts being made to reach clearer solutions.

As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.

As consumer interest in THC beverages is on the rise, brand representatives discuss how wellness trends are driving growth, as well as the challenges of working within an unregulated market.

As opportunity abounds for omnichannel shopping, experts highlight the potential DTC brands have to grab more market share within the eCommerce network.

A recent survey from DRINKS highlights how consumers are turning to artificial intelligence (AI) to help select adult beverages.

As consumers regard glass packaging positively because of its lower environmental impact, experts highlight an array of benefits that this packaging material offers aside from its recyclable properties.

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.