Articles by Lauren Sabetta

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

As plant-based waters can be healthy substitutes for traditional beverages, experts highlight how consumer trends, as well new product launches are driving growth in the market.

Beyond visual appeal, an industry expert highlights how factors such as sustainability, functionality and durability are impacting secondary packaging.

As functional beverages remain in demand, experts highlight how masking ingredients are essential in formulations by enhancing a beverage’s overall drinking experience.

Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state. 

As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.

As the inks and coatings market continues to evolve, experts highlight some emerging innovations that beverage-makers could benefit from using.

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry.