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Home » Authors » Lauren Sabetta

Articles by Lauren Sabetta

Beverage Trends Cover Photo 2023
Between Drinks

Tropical flavors, tangy tastes to lead beverage development, Flavorman predicts

Clean ingredients, sustainable packages to remain a primary focus
Sabetta lauren
Lauren Sabetta
January 13, 2023
One Comment

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.


Read More
caps and closures
Packaging Materials

Legislation, sustainability measures prompt shifts to caps and closures

Suppliers highlight value of tethered closures for beverage brands
Sabetta lauren
Lauren Sabetta
December 23, 2022
No Comments

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.


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Classic flavors chocolate, vanilla, strawberry
Ingredient Spotlight

Classic flavors remain in fashion

Flavor pairings bring new opportunities for beverage-makers
Sabetta lauren
Lauren Sabetta
December 20, 2022
2 Comments

Experts note that not only do classic flavors like vanilla, chocolate and strawberry resonate with consumers, but also remain the tried-and-true go-to for beverage-makers.


Read More
Lauren Sabetta Between Drinks

Consumer demand for non-alcohol cocktails on the rise, study shows

‘Sober curious’ movement brings opportunity for brands
Sabetta lauren
Lauren Sabetta
December 15, 2022
2 Comments

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.


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Mountain Dew CODE RED
Cover Feature

Consumers interest in functional beverages spans across globe

Energy, immune support among top attributes consumers desire
Sabetta lauren
Lauren Sabetta
December 9, 2022
3 Comments

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.


Read More
functional beverages
Beverage R&D

Vitamins, minerals play starring role in functional beverages

Beverage-makers turn to vitamins, minerals to meet consumer need states
Sabetta lauren
Lauren Sabetta
November 22, 2022
One Comment

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification


Read More
Owl’s Brew
Up Close With

Owl’s Brew brings more than natural flavors to its Boozy Tea

From the beginning, clean ingredients, wise drinking has been the Owl’s Brew motto
Sabetta lauren
Lauren Sabetta
November 16, 2022
No Comments

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.


Read More
Lauren Sabetta Between Drinks
Between Drinks

Alcohol tops corporate gifting charts, recent poll reveals

In-person holiday events are back, Drizly report shows
Sabetta lauren
Lauren Sabetta
November 14, 2022
No Comments

From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.


Read More
Crimson Cru Craft Beer
Cover Feature

IPAs dominate, holding the lion’s share of dollar sales

Beer segment faces increasing competition from beyond beer, non-alcohol
Sabetta lauren
Lauren Sabetta
November 1, 2022
3 Comments

As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.


Read More
Sustainable facilities
Operations

Sustainable buildings, features boost operation’s efficiency

Government incentives, outdated systems prompt interest in sustainable facilities
Sabetta lauren
Lauren Sabetta
October 28, 2022
No Comments

When it comes to making the “business case” for sustainable manufacturing, experts note that sustainable facilities can increase an operation’s efficiency by reducing costs and waste.


Read More
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