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Home » Authors » Lauren Sabetta

Articles by Lauren Sabetta

the exterior of a Whole Foods Market store

Inflation, tech trends impact specialty channel

Natural and organic beverages prove broad appeal
Sabetta-Lauren.jpg
Lauren Sabetta
September 2, 2025

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note. 


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The image shows the Heinz Tomato Ketchup Smoothie

Fusion beverage flavors draw excitement, adventure

Smoothie King embrace unique flavor combos with HEINZ Tomato Ketchup Smoothie
Sabetta-Lauren.jpg
Lauren Sabetta
August 25, 2025

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.


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dematic warehouse machines

AGVs spark interest in improving warehouse operations

Despite interest, economic uncertainty impacting AGV implementation
Sabetta-Lauren.jpg
Lauren Sabetta
August 1, 2025

As beverage operations consider how automation can either replace or augment warehouse duties, automated guided vehicles offer a viable solution. 


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Chelsea Handler

Chelsea Handler takes a stand with launch of Chelsea’s Vodka Lemonade lineup

Owl’s Brew partners with Handler, launches new products in beverage alcohol space
Sabetta-Lauren.jpg
Lauren Sabetta
August 1, 2025

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.


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Agave boom

Convenience, premiumization propels RTD beverage alcohol into the forefront

Market shifts to meet consumers’ evolving expectations
Sabetta-Lauren.jpg
Lauren Sabetta
July 30, 2025

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.


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fruit arrangement

Fruit blends bring new meaning to beverage innovation

Tropical, exotic fruit blends meet health and wellness trends
Sabetta-Lauren.jpg
Lauren Sabetta
July 28, 2025

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.


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De Soi Margarita

Low, no-alcohol trends continue to impact beverage alcohol market

Experts highlight the significant impact moderation consumption is having on the market.
Sabetta-Lauren.jpg
Lauren Sabetta
July 16, 2025

With current trends impacting the beverage alcohol market, experts anticipate that moderate consumption and low- and no-alcohol are key influences on the future of the market.


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Skinnyccino Caramel

2025 State of the Beverage Industry: Diverse offerings, product variety drive coffee drink categories

Premium, super-premium innovations spark consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
July 11, 2025

This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.


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Energy Solutions

The art of working with natural energy solutions

Product efficacy, consumer trust key to market success
Sabetta-Lauren.jpg
Lauren Sabetta
July 11, 2025

Aside from taste, experts highlight how beverage-makers have additional factors to consider when working with natural energy ingredients. 


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Butter Wine Lineup

JaM Cellars delivers bold wines for today’s consumers

Butter label’s simplicity remains key to driving its success
Sabetta-Lauren.jpg
Lauren Sabetta
July 9, 2025

John Anthony Truchard, founder and CEO of John Anthony Wine & Spirits, shares his winemaking journey including how the yellow Butter label is becoming a beacon of taste and value throughout every section of the wine aisle. 


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