Articles by Lauren Sabetta

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

As category growth, emerging brands and SKU proliferation continue to impact beverage distribution, DSD solutions offer a host of advantages for beverage delivery operations. 

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience.

With sustainability at the forefront, driving demand for eco-friendly packaging materials, experts highlight the benefits and challenges beverage brands face when adopting aluminum packaging.

When it comes to formulating with natural sweeteners, experts explain why hybrid sweetener systems are crucial to beverage innovations.

With today’s sweetener market evolving rapidly, experts highlight how natural sweetener solutions are helping beverage-makers meet sugar-reduction and clean label goals.

Inflation already has put the pressure on consumers’ pocketbooks. In an Insights piece, Jenny Zegler, director of food and drink at Mintel, writes why food and drink companies as well as retailers will need to justify any price increases if tariffs become a reality. 

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.