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Karbach Brewing Co. released Yuletide Confessions, the newest limited-edition winter warmer in the brewery’s acclaimed F.U.N. Series.

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.