Beer

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Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider.