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Athletic Brewing Co
Up Close With

Athletic Brewing taps into consumers’ desires with alcohol-free brews

Mindful drinking trends, craft beer resurgence propels Athletic Brewing’s growth
Jess 200
Jessica Jacobsen
May 18, 2022
No Comments
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.
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Spindrift Spiked expands lineup with 4 new flavors

Passion Orange Guava exclusive to hard seltzer line
May 16, 2022
4 Comments

Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.


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Birdie Hard Seltzer Cocktail

May 16, 2022
One Comment

Braxton Brewing Co. announced the newest addition to its beyond beer product line: Birdie.


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Belgian Twist

May 10, 2022
One Comment

Founders Brewing Co., a brand of Mahou San Miguel, announced the newest addition to its Bottle Shop Series: Belgian Twist. 


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Budweiser releases patriotic cans

May 6, 2022
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Budweiser launched the latest edition of its beloved patriotic cans, with a new twist this year: the Budweiser name will be removed and replaced with the word “Freedom.”    


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Molson Coors debuts Simply Spiked Lemonade

Simply Spiked Lemonade variety pack to hit shelves in June
May 4, 2022
2 Comments

Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.


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Truly taps Dua Lipa for new variety pack

Truly Poolside Variety Pack features cocktail-inspired flavors
May 2, 2022
One Comment

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.


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Lone River Beverage releases Margarita-style variety

Ranch Rita portfolio at major retailers nationwide this month
April 26, 2022
No Comments

Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV. 


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Bud Light Seltzer kicks off summer with newest variety pack

April 22, 2022
No Comments

Bud Light Seltzer is raising a can to warmer weather this season as it introduces the newest limited-edition variety pack to its portfolio of “Loudest Flavors Ever,” the Bud Light Seltzer Cocktail Hour variety pack. 


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Budweiser launches The Energy Collective to connect the world with renewable electricity

Collective helps provide renewable electricity to bars, music venues and stadiums
April 21, 2022
No Comments

Budweiser, a global brand of AB InBev, Leuven, Belgium, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero emissions across its value chain by 2040.


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