Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.

Braxton Brewing Co. announced the newest addition to its beyond beer product line: Birdie.

Founders Brewing Co., a brand of Mahou San Miguel, announced the newest addition to its Bottle Shop Series: Belgian Twist. 

Budweiser launched the latest edition of its beloved patriotic cans, with a new twist this year: the Budweiser name will be removed and replaced with the word “Freedom.”    

Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.

Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV. 

Bud Light Seltzer is raising a can to warmer weather this season as it introduces the newest limited-edition variety pack to its portfolio of “Loudest Flavors Ever,” the Bud Light Seltzer Cocktail Hour variety pack. 

Budweiser, a global brand of AB InBev, Leuven, Belgium, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero emissions across its value chain by 2040.