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Samuel Adams released its Winter Break Variety Pack, which includes the new Cherry Chocolate Stout.

North Coast Brewing Co. (NCBC) announced the launch of Chill Rasputin, an approachable stout inspired by the iconic Old Rasputin Russian Imperial Stout. 

Budweiser announced the MemoraBEERlia Collection, an exclusive, limited-edition series of 150 authenticated collectibles crafted from the 2026 World Series.

Miller Lite is celebrating the Milwaukee Brewers triumph by offering fans a literal taste of victory with Clinch Cans.

Lawson’s Finest Liquids announced the launch of Sip’N, a non-alcohol IPA.

The beverage market has seen more non-alcohol brands embark on licensing partnerships with food and candy brands.
Meanwhile, brand licenses also are crossing lines with non-alcohol products venturing into alcohol.

Drink sales increased by 2.9% across Europe's six biggest grocery markets last year, as shoppers continued to cut back on alcohol but paid more for a new generation of beverages competing for social occasions and catering to healthier lifestyles.

Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.

Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond. 

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.