Beer

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Lawson’s Finest Liquids announced the launch of Sip’N, a non-alcohol IPA.

The beverage market has seen more non-alcohol brands embark on licensing partnerships with food and candy brands.
Meanwhile, brand licenses also are crossing lines with non-alcohol products venturing into alcohol.

Drink sales increased by 2.9% across Europe's six biggest grocery markets last year, as shoppers continued to cut back on alcohol but paid more for a new generation of beverages competing for social occasions and catering to healthier lifestyles.

Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.

Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond. 

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

Representing more than 1,000 brands and employing more than 1,300 people across Alabama, Florida and Mississippi, Gulf Distributing Company has developed a family-owned business that embraces history and innovation.
 

Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.