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Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.

The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.

Schlafly Beer released its new winter variety pack: Hello Darkness. The 12-pack sampler offers three different styles of dark beers to enjoy in the colder months: Black IPA, Dark Mild, and Doppelbock. 

Empresas Polar, a renowned Venezuelan food and beverage company, announced the launch of its new Polar Premium Beer in the United States. 

Twisted Tea Hard Iced Tea is back this holiday season with a bigger, more twisted version of its advent calendar. The 25 Days of Twistmas is a limited-edition advent calendar stocked with a 25-can variety of 24-ounce tallboy flavors.

Schlafly Beer, St. Louis, announced the return of Christmas Ale (8% ABV), a nostalgic holiday celebratory beer that is making its return to the craft brewery’s portfolio after a seven-year hiatus. 

Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.

Indeed Brewing Co. announced the release of Fruit Cult, an Imperial Fruit Ale packed with a blend of raspberries, blueberries and blackberries.

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.

TailGate Brewery announced the return of its Peanut Butter Milk Stout, available for a limited time only this fall and winter.