Although non-alcohol beverages have become more common, there’s one question that continues to come up: “Why aren’t you drinking?” 

To combat this all-too-often, sometimes awkward conversation, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October with “Answer’s on the Can." Available now on Blue Moon Non-Alcoholic cans, the limited-edition packaging offers 20-plus “answers” that fit any moderation occasion. 

Answer’s on the can include:

•    Because I’m “training” for a marathon.

•    Because it's an excellent ice breaker

•    Because I’m not not drinking.

•    Because cheerses just like beerses.

The non-alcohol beer still tastes like the original Blue Moon. Blue Moon Non-Alc is brewed with Valencia Orange Peel and Coriander, delivering on the brand’s signature citrus-forward flavor, the company says. 

Consumers 21-years-old or older can visit the Blue Moon product locator to find it at the nearest retailer nationwide.