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Truly Hard Seltzer, a brand of The Boston Beer Co., dropped its latest innovation: Truly Unruly 8% Lemonade Hard Seltzer. 

EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announced the launch of its new slim can.

For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2024 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.

Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.

Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor.

Topo Chico Hard Seltzer announced it’s expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with the launch of Topo Chico Hard. 

In the aftermath of the Greater Los Angeles Wildfires, many stepped up their philanthropic efforts to raise funds to help the communities affected, including those in the craft beer community.

Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., and Kingsford, Oakland, Calif., are heating summer up once again with the return of Kingsford x Miller Lite Beercoal, charcoal briquets made with real beer.

This year, for the first time ever, Goose Island Beer Co. will be releasing its iconic Bourbon County Original in four-packs of 10-ounce bottles. 

White Claw introduced ClawTails, a premium malt beverage inspired by the cocktail hour.