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2 Towns Ciderhouse is cranking up the volume with its newest seasonal release: Sled Zeppelin, a 6.9% ABV limited-edition hard cider. 

Best Day Brewing announced the launch of Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). 

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Schlafly Beer announced the release of its new fall variety pack, Schlafly Party Pack, a fall variety 12-pack.

Karbach Brewing Co. released Yuletide Confessions, the newest limited-edition winter warmer in the brewery’s acclaimed F.U.N. Series.

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend.