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Budweiser launches limited-edition packaging for FIFA World Cup

September 15, 2022
2 Comments

As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.


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Blake's Hard Cider unveils first imperial-style craft cider

Semi-sweet American Apple is one of many fall releases
September 13, 2022
One Comment

Armada, Mich.-based Blake’s Hard Cider (BHC) recently added American Apple to its portfolio of core hard ciders. The semi-sweet craft cider is an imperial style, the first of its kind at BHC.


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Harpoon Dunkin’ Box O’ Beer mix pack returns for 5th season

September 8, 2022
One Comment

For the fifth season, Harpoon Brewery and Dunkin’ are returning with fan-favorite beverages for adult beer and coffee lovers alike with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but with a new recipe to spice things up. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold Brew Coffee Porter, Harpoon Dunkin’ Hazelnut Blonde Stout and Harpoon Dunkin’ Coffee Roll Cream Ale.


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2022 Wholesaler of the Year
Cover Feature

2022 Wholesaler of the Year: Reyes Beer Division

Employee culture drives success for wholesaler
Jess 200
Jessica Jacobsen
September 8, 2022
4 Comments

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.



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Spindrift launches seasonal flavor: Spiced Apple Cider

Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022
2 Comments

Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says


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Limited-edition Bud Light NFL packaging returns

September 2, 2022
No Comments

Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.


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From best to better: Truly Hard Seltzer optimizes entire portfolio

New campaign features real fruit flies to show real fruit juice
September 1, 2022
No Comments

The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.


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Oaktoberfest

August 29, 2022
3 Comments

Firestone Walker announced the return of its Oaktoberfest Oak Aged Lager. Inspired by the classic German fest bier, this seasonal release taps into the festivities of Bavarian tradition with an Oktoberfest style beer, bottled fresh from the barrel, it says.


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Mighty Swell releases Halloween Blood Orange Six-Pack

August 26, 2022
No Comments

Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic. 


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Ready-to-drink, low/no alcohol

Ready-to-drink, low/no alcohol categories on the rise

Market research vital for future innovations success
Kelly Jasper
August 23, 2022
3 Comments

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.


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February 23, 2023

Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

April 11, 2023

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