Beer
%{topic} RSS Feed RSS

Schmaltz Brewing - Beverage Industry

Shmaltz Brewing Co. honors Jewish heritage

Brewery crafting diverse beer styles for 23 years
Barbara-h200x200
Barbara Harfmann
March 20, 2019
No Comments
From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.
Read More
Yuengling Make it Golden

Yuengling launches Make Your Day Golden campaign

Campaigns centers on Yuengling Golden Pilsner beer
March 18, 2019
No Comments

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.


Read More
2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
No Comments
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
Read More
2019 Beer Market Report - Hard Ciders - Angry Orchards Rose - Beverage Industry

2019 Beer Report: Hard ciders benefits from diverse flavor profiles

Packaging innovations also benefit beer segment
March 14, 2019
No Comments
In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
Read More
2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales
Jess-200
Jessica Jacobsen
March 14, 2019
No Comments
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
Read More
Natty Light - Naturdays

Naturdays

March 11, 2019
No Comments

Natural Light, a brand of Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says. 


Read More