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This Fourth of July, Miller Lite is reimagining its iconic design to celebrate the trailblazing impact women have made in beer with the limited-edition Mary Lisle can, inspired by the country’s first recorded female brewer and her revolutionary contributions to the American brewing industry.
Tennessee Brew Works (TBW) announced the release of its summer seasonal beer: Walk the Lime. Made with Tennessee wheat, this crisp, tropical ale is bursting with fresh lime aromas and flavors of zested citrus and bitter peel, mixing with a clean wheat-driven finish, it says. At 5.4% ABV, this American Wheat Ale is sessionable brew, it adds.
Disorderly TeaHouse, a brand of Lagunitas Brewing Co., released its new VariTEA variety pack. Available in time for summer, the 12-pack contains its current flavors Yuzu Lemon and Mixed-Up Berries as well as its summer flavor Peach Slice.
Ceria unveiled a thought-provoking new brand identity that pays homage to Ceres, the ancient Roman goddess of the harvest, it says. The new packaging reveals earthy purple, blue and green tones that are classically inspired, yet have a modern and abstract feel for a universal appeal, it adds.
Global craft beer innovator Brooklyn Brewery is growing its core portfolio of craft beers with the launch of the new Brooklyn Pilsner ― a crisp, bright and refreshing new lager that’s inspired by Brooklyn, it says.
Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. Bud Light also will bring its Rainbow aluminum bottles to the market, which over the years have become a symbol of June Pride Month celebrations across the country.
D.G Yuengling & Son, Inc., America's Oldest Brewery, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program — Yuengling’s year-round campaign supporting our nation’s heroes, it notes.
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.