Independent, family-owned K. Spoetzl Brewery announced the revival of the historic Texas Special beer brand. 

Rooted in tradition and Texan spirit, Texas Special was first brewed in 1933 to celebrate the repeal of Prohibition, the company notes. It remained a local staple into the 1960s, when large-scale domestic brewers began using aggressive pricing and tactics, effectively making the small-scale production of beers like Texas Special unsustainable, it says. Now back and better than ever, this smooth, easy-drinking beer honors nearly a century of brewing excellence — all at a fair price, it adds. 

Alongside the revival of Texas Special with a revamped recipe, the brand introduced Texas Special Light, a lighter take on the classic Texas brew. Both beers are brewed in Shiner, Texas, and made with quality ingredients like artesian well water and premium grains, it says.

Texas Special (4.4 % ABV): This American-style lager offers a crisp, refreshing taste with a smooth, easy finish, the company says. The aroma features subtle malt sweetness with hints of grain and fresh bread, complemented by a delicate floral hop note, it adds. On the palate, it delivers a clean, bright experience with a lighter body and moderate carbonation. The finish is smooth with a slight lingering sweetness. Texas Special pairs best with Texas-style smoked brisket, ribs and sausage, it notes.

Texas Special Light (4% ABV): A refined, lighter take on Texas Special, this American-style light lager offers a delicate aroma of sweet malt and subtle hops, the company says. On the palate, it delivers a clean, crisp profile with soft malt undertones and a hint of hop bitterness for a smooth finish, it adds. 

“We’re proud to bring back this iconic beer, along with its lighter counterpart, for a new generation,” said Nick Weiland, director of marketing at the K. Spoetzl Brewery, in a statement. “Texas Special and Texas Special Light perfectly embody the spirit of Texas pride and craftsmanship. These beers are ideal for those who appreciate life’s simple joys and good, honest drinking.”

In addition to updating the recipe, the brand refreshed and elevated the original typography of the cans. Subtle adjustments highlight the word “Texas” more prominently, while a star on the badge now marks the brewery’s hometown. 

Texas Special and Texas Special Light are available for $13.99 for a 12-pack of 12-ounce cans, exclusively on shelves across Texas.

www.txspecial.com