Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.
Austin, Texas-based Union, a data-driven hospitality engagement platform, has released a new OnPrem Insights report covering consumption trends for the months of October, November and December, known within the beverage industry as the “O-N-D” period.
Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.
Angry Orchard, a brand of The Boston Beer Co., Boston, is kicking off Halloween with a new treat this year, inspired by nostalgic memories of trick-or-treating. Paying homage to the houses that hand out King Size candy bars on Halloween, Angry Orchard is releasing a King Size bottle ― clocking in at 6 liters of hard cider.
As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.