In time for fall, Pelican Brewing Co. announced the launch of its new seasonal brew: Marine Haze Hazy IPA.

Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now. 

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. 

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

Austin, Texas-based Union, a data-driven hospitality engagement platform, has released a new OnPrem Insights report covering consumption trends for the months of October, November and December, known within the beverage industry as the “O-N-D” period.

Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.

From the minds behind Mind Haze comes the psychedelic new 2023 edition of the Mind Haze Tropical Hazy Mixed Pack, which includes the all-new Mind Haze Tropic Rocket IPA. 

With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalize on.

Angry Orchard, a brand of The Boston Beer Co., Boston, is kicking off Halloween with a new treat this year, inspired by nostalgic memories of trick-or-treating. Paying homage to the houses that hand out King Size candy bars on Halloween, Angry Orchard is releasing a King Size bottle ― clocking in at 6 liters of hard cider.

As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.